In the crowded world of mobile apps, getting discovered on the App Store or Google Play has become harder than ever. With millions of apps competing for user attention, organic visibility has turned into a strategic game — and at the center of that game lies App Store Optimization (ASO).
Among all ASO tactics, keyword installs have emerged as a high-impact method to influence app rankings and drive targeted traffic. But what exactly are keyword installs, and why are top marketers increasingly using them to stay ahead?
What Are Keyword Installs?
Keyword installs are a form of ASO strategy where real users are incentivized to search for a specific keyword, find your app in the search results, and install it. This signals to app store algorithms that your app is highly relevant for that keyword, resulting in a boost in rankings.
For example, if you’re targeting “fitness tracker” as a keyword, and 1,000 users search that term and install your app, both Google Play and the App Store register it as a popularity signal. Over time, your app climbs higher in search listings — leading to more organic downloads without ongoing spend.
If you're serious about leveraging this technique effectively, ASOeShop’s keyword install services offer structured plans for both Android and iOS platforms, backed by real devices and detailed reporting.
Android Keyword Installs: Better Ranking, Real Results
When it comes to Android, keyword ranking can fluctuate significantly based on install velocity, user retention, and engagement. Keyword installs help anchor your position by ensuring that your app is found and installed via relevant search terms, improving both your visibility and install-to-search ratio.
The Android keyword install packages by ASOeShop are optimized to target country-specific users and ensure high retention (users who keep the app for 3–8 days), offering both quality and performance in one campaign.
This gives Android developers a tactical edge — instead of hoping for downloads, you generate ranking momentum and get ahead of competing apps.
iOS Keyword Installs: Influence Apple’s Algorithm
Apple’s App Store is known for its rigid algorithm, but keyword installs still play a crucial role in influencing ranking signals. Unlike organic campaigns that may take months to move the needle, iOS keyword installs create a controlled push that helps your app rank for its intended keywords faster.
Whether you're launching a new iOS app or trying to revive downloads for an existing one, targeted iOS keyword installs can improve visibility in key markets while staying compliant with Apple’s store policies.
These installs are designed for retention and interaction — both important signals that Apple considers when adjusting search rankings.
Why This Strategy Still Works in 2025
Some marketers question the longevity of keyword installs as a tactic. But the truth is: as long as app stores rely on user behavior to inform ranking, keyword installs will continue to influence visibility.
That said, success depends on execution. Generic, low-retention installs can backfire, while high-quality, country-targeted installs with organic behavior patterns — like those offered by ASOeShop — continue to deliver value.
In today’s landscape, it's not just about ranking higher. It’s about ranking higher for the right keywords with the right users, so every install contributes to long-term growth.