Tesla’s Cybertruck, once hyped as a revolutionary vehicle, is now facing steep depreciation and public disillusionment. With Tesla offering buybacks at nearly 35% less than the initial price, the vehicle’s value is falling far faster than industry norms. Only a small fraction of the highly publicized preorders converted into sales, and Tesla’s broader financial struggles—including declining profits and sales—are compounding the problem. At the heart of the brand’s troubles is CEO Elon Musk, whose controversial political affiliations and erratic public behavior, including support for Donald Trump and appearances tied to extremist rhetoric, are damaging Tesla’s public image. Protest movements like “Tesla Takedown” and waning investor confidence further highlight the company’s precarious position. What was once a symbol of innovation now appears to be a cautionary tale of ambition overshadowed by controversy and mismanagement.
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