Setting up the Google Ads campaign, budget, and objectives—only to find your ads aren’t showing? So frustrating! The main culprit is Low Ad Rank; without it, reaching your audience becomes a challenge.
But don’t worry! This blog dives into why Ad Rank drops and how to fix it. If you're looking to master Google Ads and avoid such issues, a Google AdWords certification course can be a game-changer. Wondering, Why is my ad not showing? or How can I improve Google Ads performance? Keep reading!
1. Improve Ad Relevance
Get the ads that match user intent, Google's ultimate goal. If your ad copy, keywords, and landing page don't align, you will be considered an irrelevant ad. Let your ad copy reflect what the users search for. If, for instance, you are selling a digital marketing course, your landing page shouldn't actually talk about web development.
2. Improve Click-Through Rate (CTR)
Google also rewards ads with a high CTR because it generally means users have found the ad relevant to their needs. Should your ad not be clicked enough, use these techniques:
- Write compelling ad copy highlighting all of the benefits as opposed to features when writing it.
- Use a strong CTA such as "Enroll Now," "Limited Time Offer," or "Get a Free Consultation" type of action.
- Add ad extensions (site links, call extensions) to make your ad catchy.
3. Optimise Your Landing Page
Your landing page plays a vital role in deciding the ad rank. Google loves pages that deliver a smooth user experience. Here are things to focus on:
-Loading Speed: If it takes a long time to load the page, users will leave, and your bounce rate will go up.
-Mobile-Friendliness: Most folks surf via mobile, which means your page should be well-optimised for small screen sizes.
Final Thoughts
Google Ads success isn’t just about spending more—it’s about spending smart. Learning from experts through a Google Adwords certification course can make this process even more effective, ensuring long-term success in digital advertising.
So, don’t let a low Ad Rank hold you back—optimize wisely and let your ads take center stage!