As someone who has been designing and producing packaging for 12 years, I’ve seen how the right box can transform a product’s success—especially for online businesses. If you sell on Etsy, Shopify, Amazon, or your own store, here are three quick lessons you can use right away:
- First Impressions Sell
Customers decide in seconds. A custom-printed box with your logo can instantly increase perceived value—sometimes even more than paid ads. Packaging is silent marketing that travels with every order.
- Think Protection + Presentation
Damaged items mean refunds, bad reviews, and lost trust. Strong materials and smart structural design (like tuck-end or rigid boxes) keep products safe while still looking premium.
- Go Eco-Friendly (and Tell People!)
More buyers are eco-conscious. Switching to recyclable or biodegradable packaging not only reduces waste but also shows customers you care about the planet—a story worth sharing in your marketing.