Let’s look at the top agencies across various industries, growth stages, and business needs.

1. AGrowth Based in: UK (remote-first) Best for: Performance marketing, scaling paid search Why choose them: AGrowth specializes in growth-focused Google Ads campaigns for startups and scaling businesses. They use a lean, data-driven model to optimize and expand campaigns efficiently. Key strengths: Scalable strategies for fast-growing brands

Automated optimization and A/B testing

Strong analytics and tracking framework

Services:
Google Ads management

Conversion tracking

Growth consulting

Drawbacks:
Focused mostly on mid-funnel and lower-funnel campaigns

Limited creative or branding support

1. The Social Shepherd Based in: Bath Best for: eCommerce and DTC brands Why choose them: Known for blending paid media with creative storytelling, The Social Shepherd helps brands stand out across Google Ads, Meta, and TikTok. Key strengths: Award-winning creative and paid ads synergy

Google Premier Partner

Excellent at omnichannel strategy

Services:
Google Ads

Paid social

Creative production

Drawbacks:
Premium pricing not ideal for early-stage startups

1. Push Group Based in: London Best for: AI-driven advertising Why choose them: Push Group takes a tech-first approach to PPC using automation, machine learning, and AI bidding models. Key strengths: Strong with YouTube, Shopping Ads

Advanced segmentation and smart bidding

Tailored PPC for large, multi-market campaigns

Drawbacks:
Focuses on larger budgets

Less personalized for smaller businesses

1. NOVI Digital Based in: Lancaster Best for: B2B, SEO + PPC combo Why choose them: NOVI Digital offers a strategic blend of paid and organic, built on deep data analysis and ethical marketing practices. Key strengths: Google Premier Partner

Custom dashboards and transparent reporting

Strong with technical SEO integration

Services:
Google Ads

SEO

Analytics consulting

Drawbacks:
May not suit fast-paced, consumer-heavy campaigns

1. Hello Seed Based in: Brighton Best for: Small businesses and local marketing Why choose them: With a focus on SMEs, Hello Seed tailors every campaign to customer journeys — from awareness to purchase. Key strengths: Affordable and flexible plans

High-converting landing page expertise

Great for lead-gen and small eCom

Drawbacks:
Not built for large or international campaigns

Less emphasis on upper-funnel content formats

1. Mabo Based in: Middlesbrough Best for: Retail, lifestyle, and value-conscious brands Why choose them: Mabo offers solid Google Ads execution with clear ROI reporting and no fluff. Key strengths: Client-first approach

Google Ads certified team

Full campaign lifecycle support

Drawbacks:
Conservative with newer formats (e.g., YouTube, Discovery)

May lack broader marketing strategy services

1. Eskimoz Based in: London & Paris Best for: International campaigns Why choose them: Eskimoz brings strong cross-border campaign expertise for brands targeting multiple regions. Key strengths: Multi-language Google Ads management

Data-driven global targeting

Great for SaaS and enterprise

Drawbacks:
Designed for larger budgets

Less responsive for quick-turn or small clients

1. The Brains Based in: London Best for: B2B, SaaS, and lead generation Why choose them: The Brains is known for full-funnel thinking, integrating PPC with automation and CRM. Key strengths: Funnel-based PPC strategy

Strong analytics and attribution setup

Seamless CRM integration

Drawbacks:
May not suit high-volume retail

Creative production not in-house

1. Loom Digital Based in: Bristol Best for: Regional brands expanding nationally Why choose them: Loom is excellent at connecting Google Ads with other marketing channels like email, content, and social. Key strengths: Cohesive multi-channel strategy

Personalized account management

Transparent reporting

Drawbacks:
Lacks creative scale of big agencies

Traditional agency model

1. PPC Geeks Based in: UK (remote) Best for: Startups and small businesses Why choose them: PPC Geeks offers flexible pricing, solid results, and strong technical knowledge. Key strengths: Budget-friendly with no lock-in contracts

Google Premier Partner

Efficient account audits and fast setup

Drawbacks:
Limited service offering (PPC only)

Not for multinational or complex brands

Final Thoughts: Choosing the Right Google Ads Agency in the UK
There’s no “best” agency for everyone — only the best fit for your current needs. Whether you’re a small business aiming for cost-effective leads or a scaling brand investing heavily in performance, this list gives you a reliable starting point.
Here’s a quick guide:
Business Type
Agency Recommendation
Startup/SME
PPC Geeks, Hello Seed, Mabo
eCommerce/DTC
The Social Shepherd, AGrowth
B2B or SaaS
The Brains, NOVI Digital
Global Expansion
Eskimoz, Push Group
Omnichannel Strategy
Loom Digital, AGrowth

By choosing an agency that aligns with your business model, budget, and growth vision, you’ll make Google Ads a powerful part of your 2025 marketing success.
https://agrowth.io/blogs/google-ads/google-ads-agency-in-the-uk