Back in 1985, there was this small shop in Kerala Saina Audio & Video opened its doors with one heartfelt mission getting music and movies into homes where families gathered. Back then, cassette tapes ruled and renting a CD was the highlight of your week. Before long, Saina wasn't just a shop it was where neighbors bumped into each other, kids begged for the latest album, and families found their weekend entertainment First came DVDs, and later the world went online. Saina adapted at every step, but its focus stayed the same Malayalam movies and music.
Watching Movies Anywhere
When streaming became popular, Saina launched Saina Play. Suddenly, fans could watch films anytime, anywhere on their phones, tablets, or smart TVs. Malayalis living outside Kerala could finally enjoy the same movies they loved back home.
YouTube and a Bigger Audience
Saina didn't stop there. They started YouTube channels, sharing old classics, songs, and movie clips. Millions of people started watching, liking, and sharing the videos. It became a simple way for Malayalam cinema to reach new fans all over the world.
Supporting New Talent
Saina also cares about the next generation of artists. Through Saina Music Indie, young musicians can upload their songs and share them online. This gives fresh voices a chance to reach more listeners than ever before.
Creating Their Own Films
Saina stepped into film production with Saina Motion Pictures. Their first movie, Madhuram Jeevamrutha Bindu, proved that Saina was not just about preserving old films it wanted to create new stories for people to enjoy.
Why Saina Stands Out
Saina started as a small cassette shop. Now it's a big digital entertainment company. That's a long way to come. Today, they run a streaming platform, popular YouTube channels, music labels, indie music platforms, and they even make films. It continues to celebrate Malayalam culture while sharing it with people everywhere. From a small town in Kerala to audiences across the world, Saina's story is still unfolding and it's one worth following.