ASCI articles - 12 total
AI and Advertising Report: Opportunities, Risks, and Best Practices in India (2025 Edition)
Introduction Did you know that India’s digital advertising spend is projected to reach nearly ₹49,000...
Top Misleading Advertisements Cases in India (2025 Edition): What Businesses Must Know
The Advertising Standards Council of India (ASCI) reviewed over 9,300 complaint outcomes in September...
How the ASCI Guidelines Reshaped Indian Advertising Standards
Advertising has always been a powerful tool in shaping public opinion, influencing consumer...
The Story of ASCI: Building Trust Through Self-Regulation in Advertising
In the fast-changing world of advertising, credibility is everything. From glossy magazine spreads...
ASCI’s Journey: Building Trust Through Self-Regulation
Imagine switching on the TV or scrolling through Instagram, only to find ads making claims that...
How Self-Regulation Builds Trust in Influencer Marketing
In today’s digital-first world, the voice of an influencer is often more powerful than traditional...
Building Consumer Trust Through Self-Regulation in Advertising
Advertising has always been a powerful tool to connect brands with consumers. A well-crafted...
Breaking Gender Stereotypes in Advertising: The Role of Self-Regulation in Fair Representation
Advertising has always been a powerful tool to influence how people think, behave, and make...
ASCI Influencer Guidelines and Endorser Due Diligence: A Shield Against Misleading Ads
In India, celebrities and influencers play a huge role in shaping consumer choices. A popular actor...
ASCI Guidelines for Advertising: A Roadmap to Honest and Effective Campaigns
In today’s digital-first world, advertising plays a huge role in shaping consumer choices. Whether...
Self-Regulation in Advertising: How It Protects Consumers and Brands
Advertising is one of the most powerful tools in shaping consumer behavior. But when ads are...
The Purpose of the Advertising Code: Ensuring Fair and Honest Ads
Advertising plays a powerful role in shaping consumer choices. But with great power comes great...