Athletes Untapped is a modern, easy-to-use platform that connects athletes with local, vetted private coaches for customized, in-person training. With thousands of qualified coaches across all 50 U.S. states and 16 sports, it offers a seamless way to access top-tier coaching tailored to individual needs and goals.

The platform was founded by Gene Williams and his wife, both former college athletes who began offering private coaching after their playing careers. As demand grew, so did the complexity of managing their business—prompting them to create a scalable solution inspired by platforms like Airbnb and Rover. Using their background in technology, they built Athletes Untapped to help other coaches grow their business and to make expert coaching more accessible to athletes everywhere.

Their mission: empower millions of athletes to develop their skills and confidence by making high-quality coaching easier to find and more manageable to deliver. Whether you're a beginner or an elite competitor, Athletes Untapped supports your growth every step of the way.

Coaching is offered in: baseball, basketball, field hockey, football, golf, ice hockey, lacrosse, mental performance, pickleball, soccer, softball, strength & speed, swimming, tennis, track & field, and volleyball.