How to Obtain a Genuine Windows 10 License Now That It’s No Longer Sold Directly
With Microsoft having removed Windows 10 from its official store, many users wonder how to secure a valid license for fresh installs, upgrades or virtual machines. This guide explains the main license categories, purchasing channels and best practices for avoiding counterfeit or pirated options.
License Categories
Understanding the differences helps you choose the right option for your needs
| License Type | Transferable Between PCs | Typical Price Range | Ideal For |
|---|---|---|---|
| Retail | Yes | $200 | Home builders, enthusiasts, small businesses |
| OEM | No | $15–$25 | One time PC builds where transfer is not needed |
| Volume License | Depends on agreement | Varies (enterprise) | Large organizations with central activation |
Brick‑and‑Mortar Outlets
Large electronics retailers continue to stock boxed copies and USB kits
- Boxed media packages contain a printed Certificate of Authenticity and installer
- Price‑match policies let you match a lower advertised price with proof
- Online reservation and in‑store pickup avoid shipping delays
Online Marketplaces and Authorized Distributors
Licensed distributors and major marketplaces still offer valid download codes
- Verify that the seller is an authorized distributor of Microsoft software
- Choose between digital download codes and physical media based on preference
- Confirm a clear return and refund policy in case activation fails
Red Flags to Watch For
Counterfeit or blocked keys often share common warning signs
| Warning Sign | Reason to Avoid |
|---|---|
| Price under $50 | Often unauthorized or volume key resales |
| Unclear transferability terms | May be OEM or restricted region‑locked |
| No refund policy described | No recourse if key fails or is blocked |
Installation and Activation
Follow these steps for a smooth experience
- Back up important files to prevent data loss
- Download official Windows 10 ISO via Microsoft’s Media Creation Tool
- Perform a clean install or in‑place upgrade and enter your license key when prompted
- Use Microsoft’s online Activation Troubleshooter for common error codes
What If Your Hardware Can’t Run Windows 11?
Many users remain on Windows 10 because their PCs lack TPM 2.0, Secure Boot or a supported CPU
- Continue using Windows 10 with security awareness until October 14, 2025
- Consider a lightweight Linux distribution if needed
- Upgrade hardware or enable TPM/Secure Boot in BIOS if supported
Conclusion
Although Microsoft no longer sells Windows 10 directly, you can still obtain a legitimate license by choosing the right license type, using reputable retail outlets or authorized online distributors, and following best practices for purchase and activation. Armed with a proper license and official installation media, you will keep your system supported and secure well beyond mainstream support dates.