Hank Yang articles - 16 total
Airdrop Growth: Turning “Free Tokens” Into a True User-Retention Engine
In Web3, airdrops were once the standard cold-start tactic—but the industry is waking up to a...
Web3 Listings / Mainnet / Fundraising: How to Announce Them — Media Tiers & Embargo Playbook
Every major milestone—testnet, mainnet launch, or fundraising—deserves to be documented well. Not...
Entering China’s Web3 Market: A Developer’s Fast-Track Guide
Many Web3 developers thrive in Southeast Asia and the West but hit roadblocks in China. The issue...
Making Technology Understood: A Media Guide for Web3 Developers
In the world of Web3 development, writing great code is only the first step. To get more people to...
Growth Has a Stack Too: 5 Modular Web3 Marketing Tactics to Build in 2025
While Web3 products keep getting more sophisticated, marketing efforts often still rely on a basic...
Why Do KOL Fees Vary So Much Across Regions?
When Web3 projects launch global campaigns, teams often face a puzzling question: Why do U.S. KOLs...
How Web3 Projects Can Go Viral with KOLs in 2025
In the 2025 Web3 surge, Key Opinion Leaders (KOLs) have become pivotal for igniting traffic and...
How Can Western Web3 Projects Effectively Collaborate with Asian KOLs?
Western Web3 projects entering the Asian market face cultural, linguistic, and user behavior...
How to Precisely Ignite Traffic Across Phases
Web3 projects face challenges like user scarcity and low brand awareness during the Cold Start phase....
Cold Start Marketing: How Web3 Projects Can Break Through in the Asian Market in 2025
In 2025, the Asian Web3 market, with 60% of global crypto transaction volume and 80% mobile...
How Can Web3 Projects Boost ROI in 2025?
In the fast-evolving Web3 landscape, Return on Investment (ROI) is a critical metric for measuring...
How to Choose the Right KOL Collaboration for Your Web3 Project: A Key Step to Breaking into the Market
In the Web3 wave, Key Opinion Leaders (KOLs) are powerful tools for quickly reaching users and...
Web3 Cold Start Playbook: 5 Low-Cost, High-Efficiency Promotion Tactics
Want to launch your Web3 project from scratch and attract users quickly without burning cash on ads?...
How to Find Truly Reliable KOLs in the Crypto Boom?
In the cryptocurrency craze, the influence of Key Opinion Leaders (KOLs) cannot be overlooked. They...
Why Localized Content Is Key to Successful Web3 Project Promotion
Breaking Language and Cultural Barriers Web3 projects attract users globally, from crypto traders in...
How to Leverage KOLs to Tap into the Chinese Web3 Market? A Complete Guide to the Process
In 2025, the Chinese crypto market’s influence is surging. Data from Chainalysis and TokenInsight...