For businesses in London, access to the right finance is often the difference between standing still and moving forward. From acquiring new premises to bridging cash flow gaps, the financial needs of companies in the capital are as diverse as the city itself. Yet, with so many lenders, products, and regulations to consider, navigating the market can feel daunting.
That’s where commercial finance brokers play a vital role. At CapitalNow, we believe in turning financial complexity into clarity. This guide explores what commercial finance brokers do, why businesses in London rely on them, the types of funding available, and how CapitalNow delivers bespoke solutions, including Acquisition Finance, bridging loans, and development support to fuel business growth.
What Is a Commercial Finance Broker?
A commercial finance broker acts as a trusted partner between your business and the lending market. Rather than offering loans directly, a broker works with a panel of lenders, often ranging from high-street banks to specialist finance houses, to find the solution that best fits your requirements.
The broker’s role extends beyond matchmaking. A good broker understands lender criteria, anticipates potential challenges in your application, and helps you structure your case for approval. In short, they don’t just connect you to finance; they help you secure it on the right terms.
At CapitalNow, we pride ourselves on being more than intermediaries. We are strategic advisors who take the time to understand your ambitions and then open doors to funding solutions that align with your long-term vision.
Why London Businesses Turn to Brokers
London is one of the world’s leading financial hubs. This status brings huge opportunities for business funding but also creates layers of complexity. From shifting interest rates to specialist loan products, staying on top of the market can be time-consuming and overwhelming for business owners.
Here are some of the key reasons London businesses increasingly turn to brokers:
- Access to Choice – A single bank offers only its own products, but brokers bring access to dozens, sometimes hundreds, of lenders. This means a broader choice of finance options.
- Tailored Solutions – Every business is unique. A London tech start-up raising growth capital has very different needs from a property developer seeking Acquisition Finance. Brokers ensure solutions are tailored accordingly.
- Time Efficiency – Applying to multiple lenders individually takes weeks. Brokers streamline the process, allowing you to focus on running your business.
- Expert Support – With experience navigating lender criteria, brokers anticipate what’s required and improve your chances of securing approval quickly.
- Negotiation Power – Brokers often have established relationships with lenders, giving them leverage to negotiate better rates and terms. In a city where competition is fierce, brokers like CapitalNow help businesses unlock opportunities that might otherwise remain out of reach.
Types of Finance Available Through Brokers
One of the greatest advantages of working with a broker is access to a wide spectrum of financial solutions. At CapitalNow, we arrange funding across all major commercial finance products, including:
1. Asset Finance
Acquire machinery, vehicles, or technology without large upfront costs. Asset finance allows you to spread payments over time while keeping cash reserves healthy.
2. Acquisition Finance
Expanding through acquisition can be transformative for businesses in London. Whether you are buying a competitor, entering a new market, or acquiring valuable assets, Acquisition Finance provides the capital needed to complete the deal. At CapitalNow, we work closely with lenders experienced in structuring acquisition loans, ensuring you secure funding that supports both the purchase and your ongoing operations.
3. Bridging Loans
Ideal for situations where quick funding is required, bridging loans provide short-term finance to cover urgent needs, from property purchases to cash flow gaps.
4. Commercial Mortgages
Whether buying office space, a retail unit, or an industrial property, commercial mortgages give businesses a foundation to grow. Brokers ensure you access competitive rates tailored to your circumstances.
5. Development Finance
For property developers, development finance supports every stage of a project, from land acquisition through construction and final sale. Our panel includes lenders who specialise in London’s dynamic property market.
6. Invoice Finance
Turn outstanding invoices into immediate working capital. Particularly valuable for SMEs, invoice finance helps maintain cash flow without waiting months for client payments.
7. Unsecured Business Loans
For businesses seeking fast funding without collateral, unsecured loans provide flexibility. While typically smaller in size, they can be invaluable for managing operational expenses or short-term projects.
How to Choose the Right Broker in London
With so many brokers operating in the capital, how do you choose the right one for your business?
- Regulation & Accreditation – Always ensure your broker is authorised and regulated, giving you confidence in their standards.
- Lender Network – The broader the lender panel, the more options you’ll have. At CapitalNow, we work with over 100 trusted lenders.
- Industry Expertise – Experience matters. If you’re pursuing Acquisition Finance, a broker with proven knowledge of structuring acquisition deals is crucial.
- Transparency – Clear communication about fees, commissions, and terms is essential.
- Personal Service – Avoid “one-size-fits-all” providers. Choose a broker who takes the time to understand your business and tailors recommendations accordingly.
The CapitalNow Difference
At CapitalNow, we do more than match you with a lender. We build partnerships designed for long-term success. Here’s how our approach works:
- Discovery Consultation – We sit down with you to understand your goals, whether that’s expanding through acquisition, purchasing new assets, or simply strengthening cash flow.
- Market Scan – Using our network of over 100 lenders, we identify funding solutions that align with your needs.
- Tailored Proposal – We present clear, tailored options, not confusing jargon or one-size-fits-all packages.
- Application Support – From documentation to negotiations, we guide you every step of the way.
- Ongoing Relationship – Our support doesn’t end once funding is secured. We remain a trusted partner as your business evolves.
Why Acquisition Finance Matters in London
London’s business environment is fast-paced, and acquisitions are a key growth strategy. For entrepreneurs and companies alike, Acquisition Finance can unlock:
- Market Expansion – Acquire competitors or expand into new sectors.
- Asset Acquisition – Secure valuable equipment, intellectual property, or property holdings.
- Talent Growth – Bring new teams and expertise into your organisation.
- Competitive Advantage – Scale quickly to outpace rivals in the London market.
At CapitalNow, we understand that acquisitions are not just financial transactions; they are strategic moves. That’s why we partner with lenders who appreciate the bigger picture, structuring finance in a way that supports not only the purchase but also the future stability of your business.
Moving Forward with Confidence
Securing the right finance is not just about numbers; it’s about unlocking potential. In London’s competitive market, businesses that act strategically can scale faster, seize opportunities, and weather challenges with resilience.
At CapitalNow, we see ourselves as partners in that journey. Whether it’s structuring Acquisition Finance for growth, arranging bridging loans to keep a project on track, or securing development finance to bring bold ideas to life, our role is to simplify the process and give you clarity at every step.
The future of your business should never be limited by finance. With the right support, every challenge becomes an opportunity, and every opportunity can be turned into growth.
Get in touch with CapitalNow today, and let’s build the financial foundation for your next chapter.

