Getting listed on an exchange used to feel like crossing the finish line — but today, it’s only the beginning. After reading The Post-Listing Playbook by Tyler McKnight , I realized that post-listing support might just be the most underestimated phase in a token’s lifecycle.
In this post, I’ll summarize what I learned about how top exchanges — Gate.io, OKX, MEXC, Bybit, and WhiteBIT — handle the post-listing phase, and why it matters more than ever.
🧠 Listing ≠ Winning
The launch tweet goes out. Your token’s live. But unless there’s sustained momentum, it’ll get buried in the feed — fast. The exchanges know this, and they each approach post-listing support differently.
🔍 Exchange Breakdown
Here’s a high-level summary of what each exchange brings to the table after your token gets listed:
🌀 Gate.io
Focus: Visibility bump via on-site and social promotion.
Style: Light-touch support, hype-friendly.
Extras: Some campaign options, but mostly surface-level.
🧠 OKX
Focus: Co-marketing + community engagement.
Style: High-bar, selective, more hands-on.
Strength: Strategic partnership post-listing.
📢 MEXC
Focus: Narrative building + PR.
Style: Aggressive marketing, frequent airdrops.
Caveat: Large airdrops can hurt price stability.
🔍 WhiteBIT
Focus: Full-stack ecosystem support.
Style: Quality over quantity.
Tools: AMA sessions, Learn & Earn, KOL collabs, bounties, trading comps, deposit promos — the works.
Bonus: Focus on European KOLs, a strong differentiator.
📊 Bybit
Focus: Structured, campaign-driven marketing.
Style: Metrics-first, data-backed campaigns like Token Splash.
Region: Primarily Asia-focused KOLs.
🌍 Regional KOLs Matter
One smart insight: regional KOL partnerships vary by platform. If your project is aimed at Europe, WhiteBIT may be a better fit than MEXC or Gate.io, which tend to focus on Asia. This geographic strategy can make or break your outreach.
🎯“Getting listed is just a checkpoint — not the final lap.”
Whether your token survives — or thrives — depends on what happens after it hits the exchange. Post-listing support isn’t just “nice to have.” In 2025’s fast-moving crypto landscape, it’s mission critical.
So before you list, don’t just ask where your token will land. Ask:
What happens after we do?