If you’re building a terminal, wallet, fintech app, or aggregator—broker models can be a serious game-changer. Think of it like this:

Instead of building your own exchange backend (liquidity, order book, KYC, etc.), you plug into an existing exchange via API and get paid for the trades your users make.

It’s not some hype trend — 38% of European fintechs already use this model (source: KPMG Q1’24 Venture Pulse). It’s efficient, scalable, and profitable. Here’s why it’s worth your time.

🚀 Why Broker Integrations Just Make Sense

Whether you’re a solo dev shipping fast or a B2B product team scaling internationally, broker APIs let you:

• Monetize your existing user base (without ads or subscriptions),
• Boost engagement with trading functionality inside your app,
• Expand into new markets without reinventing the infrastructure wheel.

📊 As Example - WhiteBIT Broker Program Breakdown

Let’s use WhiteBIT as a case study. It’s one of the largest European exchanges (over $2.7T in yearly trading volume), and their broker program is tailored for B2B integrations:

• Up to 40% revenue share
  Immediate monetization, profitable from the first active users

• 20% even on re-referred users
  Fair attribution model—motivates partners, avoids channel conflict

• Custom terms for aggregators & fintech
  You can negotiate the payout logic to match your product strategy

• Quick integration & clear docs
  Ship fast, iterate, test—no 3-month enterprise-style onboarding

• Support
  Reduce tech debt, get unstuck faster

In short, they don’t just give you an API—they give you a growth playbook.

🧠 What Makes Broker Models Actually Work (from a Dev Perspective)

It’s not just about throwing a trading UI into your app. The success comes from UX clarity + monetization logic + analytics. Take this example:

✅ Atani x Kraken
Atani—a trading terminal—plugged into Kraken via broker API. That meant:

• Trades happened inside Atani’s interface, no redirect.
• Kraken grew its user base without needing to change its core UX.
• Atani added analytics & commission tracking built into the product.

Here’s the kicker: Up to 18% of new users in Europe started trading through these partner terminals (source: internal interviews). And because the trading stayed inside the Atani interface, the product held users longer, leading to better LTV and trading volume.

🧰 As a Dev, Here’s What I’d Look For in a Broker API

🔄 Webhooks for order/trade/withdrawal status
📈 Real-time data feeds (candles, depth, recent trades)
🧾 Clear revenue reporting with per-user breakdown
🔐 OAuth2 or token-based flows for user linking

If a broker program gives you this, it’s no longer "just another integration"—it’s a new product vertical.