Erik Dietrich articles - 104 total
Surviving the Great Commoditizer: Stop Getting ‘Good’ at ChatGPT
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
The Gotchas of Building an In-House Observability Platform Using Prometheus
Editorial note: this post was written by the Sawmills team originally posted on the Sawmills...
Organic Traffic Recovery: How to Win SERPs and Influence Execs
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
The Best Tool for Real Content Attribution? The Fermi Problem
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
The Flat Squirrel Barrier to Content at Scale
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Getting Above the Brief: How to Improve Your Developer Marketing Positioning
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
How We MVP Organic Traffic As A Lead Gen Channel
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Six-Figure Content Programs: A Lesson (and Change) in Positioning
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Gameplanning the SGE Apocalypse
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
How to Identify Content Refresh Candidates, In Detail
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
The Challenge Of Working Backward From A Post Title To A Keyword
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
How to Project Organic Search Traffic and the Cost of Acquiring It
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
An Actually Strategic Way to Do SEO Competitor Analysis
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Why SEO Consulting Shouldn't Exist
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Creating a Company-Engineer Blogging Program
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Gut Check Time: The "Are You Sure You Want Organic Traffic" Checklist
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
The Agency Client Bill of Rights
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Failing without Knowing Why: The Tragedy of Performative Content
(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting...
Link Building for Non-Scumbags: Build Authority Without Being Awful
(Editorial note: I originally published this on Hit Subscribe.) If the title here seems aggressive,...
Developer Marketing: An Insider's Guide with Actionable Tips
I spent about a decade in roles with various flavors of "software engineer" in the title. After...
Every Billable Hour is Amateur Hour
I know a bunch of you already have your pitchforks out, so let me start out by establishing some...
Don't Throw "Consulting Services" Onto Your Website
It's been a decent run banging out my SEO for Non-Scumbags series, even if there might well have been...
Keyword Research Case Studies: Glossaries
My quest to document content campaigns and their keyword research tactics lurches on today. For this...
Keyword Research Case Studies: Tool-User Campaigns
Hola amigos. It's been a long time since I last rapped at ya'. (If you know what that's from, we're...
Keyword Research Case Studies: Ownership Campaigns
I'd wrapped the core part of the SEO for Non-Scumbags series by poisoning the idea of...
Reasoning About and Projecting SEO Content ROI
Hello folks. And thanks for sticking with me as I continue my relentless assault on any remaining...
The Phases of an Organic Campaign
Don't look now, but it seems like I'm in real danger of finishing this series of posts. One day, I...
Keywords 301: Campaigns, Roadmaps, and Funnels
Alright, once more unto the breach, dear non-scumbags. I'm continuing this series, and with slightly...
Keywords 201: Tails, Association, Authority, and Cannibalization
In my last post, I introduced you to the basics of keyword research. This included the essential...