Hey there, I’m Himani Punj, founder of Decade Technology. Contrary to the rumors, SEO isn’t dying—it’s evolving. If you want to connect with your customers, you need to think beyond “search.google.com.” Here’s how to meet your audience where they’re already looking.
1. Own Your Niche Platforms
Your ideal clients aren’t all on Google. They might be asking questions on Quora, hunting for solutions on Reddit, or tuning into niche forums and industry communities. Identify the top 2–3 non-Google channels where your audience spends time and optimize your content there first.
2. Embrace Social Search
Platforms like YouTube, Instagram, and TikTok have their own search algorithms.
- Use clear, keyword-rich titles and descriptions.
- Include relevant hashtags and captions.
- Encourage engagement (comments, shares) to boost visibility.
This way, you’ll surface in feeds when people search for “best web design tips” or “affordable websites” inside those apps.
3. Leverage Voice & Visual Search
With smart speakers and image-based tools on the rise, you can’t ignore voice and visual SEO:
- Write conversational, question-based content for voice assistants (“How do I get a small business website?”).
- Tag your images with descriptive alt text and structured data so they pop up in Google Lens and Pinterest search.
4. Optimize for Local & Directory Listings
Many buyers start on directories or review sites—Yelp, Yellow Pages, local Facebook groups.
- Claim and fully populate your profiles.
- Ask happy clients to leave reviews.
- Keep NAP (Name, Address, Phone) info consistent across every listing.
5. Track & Iterate
Use platform insights—Quora Stats, YouTube Analytics, Facebook Page Insights—to see which topics and formats resonate. Double down on what works and refine what doesn’t.
SEO’s not dead—it’s just spread across more places than ever. Ready to build a strategy that meets your customers wherever they search? Let’s chat at decadetechnology.com and get you in front of the right audiences.
About the author
I’m Himani Punj, founder of Decade Technology. I specialize in helping small businesses launch affordable, high-impact websites and marketing strategies. When I’m not fine-tuning SEO, you’ll find me exploring new coffee spots or planning my next road trip.