Finding the right developer marketing agency might be difficult, as you don't know which one is better in this market when every single one is trying to make itself better than the others. The target audience needs content that speaks directly to their technical challenges, whether that’s through tutorials, documentation, or in-depth guides. They won’t engage with surface-level content and can quickly spot when content lacks the expertise they’re looking for.

To check the right developer marketing SaaS content agencies, here are some points to keep in mind:

1. What’s their approach to developer marketing content?

The best approach to this type of content marketing is to empower developers with valuable knowledge and actionable insights to solve real problems using your solutions. Education, not sales pitches, is the key to building loyalty and a developer community that advocates for your product.

2. What’s their approach to developing documentation?

Conversing with a developer before creating documentation is a sign of a good developer marketing agency, which helps develop materials that address developers' needs.

3. How do they measure success?

Content strategies for developer marketing should focus on shortening the time it takes developers to move from interest to implementation and consistently tracking how well your content drives qualified adoption. Every tutorial, guide, and documentation we produce aims to streamline adoption and build developer confidence in your product.

4. What’s the technical background of their writers?

The quality of your content depends on the writer. A good technical writing agency should hire engineers, not just writers, to develop content. Rather than relying on surface-level research, the writers should actively work and build using the tools.

5. How do they guarantee high-quality content?

Many agencies claim to deliver "high-quality " content, but their process often lacks depth. They may review content superficially, skim over code validation, and rush to publish without thorough feedback. In contrast, a strong agency embeds quality assessment into every stage of the review process.

6. What’s their position on AI-generated content?

Many agencies have embraced AI-generated content, often sacrificing quality for convenience. This leads to content that may be efficient but lacks depth and a genuine connection with the audience. A more thoughtful agency understands that human writers bring what machines can’t—context, empathy, and a proper audience grasp.

7. Do they promote your content?

An agency takes responsibility for its primary goal: that your product receives the visibility it deserves, driving engagement and results.

Here are the top 5 agencies to look out for:

1. Hackmamba

Hackmamba is a developer marketing agency that focuses on technical content marketing and documentation with subject-matter expertise. This includes the strategy, creation, and distribution of guides, tutorials, documentation, and product marketing content.

They have worked with startups and unicorns, such as Mia-Platform, Magnolia, Flutterwave, Appwrite, Neon, Sourcegraph, and Hygraph. See our complete portfolio here.

2. Draft.dev

Draft.dev works specifically with companies aiming to reach software developers, data engineers, and DevOps professionals. Their clients typically include Developer Relations or Developer Marketing teams at mid-sized companies (50+ employees) or those with at least Series A funding.

3. Catchy

Catchy is a SaaS marketing agency that builds, grows, and manages developer programs for some of the world’s most innovative companies. It offers various developer marketing services, such as go-to-market strategies, demand generation, developer experience, and production services.

4. Animalz

Animalz is a b2b saas content marketing agency that creates growth-focused content for enterprises, startups, and VC-backed firms. Their approach is centered on delivering long-form, high-quality content that promotes sustainable growth over time. From SEO to lead generation and product marketing, they offer services tailored to each client’s unique needs.

5. Grow and Convert

Grow and Convert is an SEO agency that generates leads, sales, and signups through high-intent keywords. Unlike other agencies that focus on driving traffic, they prioritize content that converts so that each piece they produce directly supports a client’s bottom line.