The Psychology of Why We Love Virtual Companions
Grant Evans

Grant Evans @grant_evans

About: sometimes i prompt the model, sometimes it prompts me

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May 11, 2025

The Psychology of Why We Love Virtual Companions

Publish Date: May 11
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When you receive a message from your virtual companion, do you smile? Are you horrified and avoid opening the messaging app altogether? Regardless, you're not alone. Millions are turning to artificial companions, and the potential psychology of the connections reveals much about humankind.

Ultimately, as dating apps increase and people revert to simple distractions instead of real companionship, it's no surprise that "ghosting" someone comes easily with a last-minute change of plans. With AI companions, however, they're always there to talk to - and sadly, they'll never leave. Where humans can become complicated and troublesome - sometimes even stressful, as in the case of ghosting - many turn to AI conversations offering the same consistent, expected responses.

But why are these online relationships so legitimate? Because the brain is programmed for connection.

The Scientific Reality of Connection

Humans are inherently social. The brain is programmed to relate, to react to social stimuli, to connect and it doesn't matter if there's a person present or a projection on a screen. According to psychologists, this is called "anthropomorphism," the assigning of human attributes to nonhuman objects. Therefore, when we engage with AI friends that respond to our questions in context with compassion, it's not because our brains KNOW this thing isn't real - our neurobiology sparks the exact same response as if we were engaging with an actual human being. The release of dopamine from an AI-generated reply is no different than the rush we feel when receiving a text from a friend.

Field research reveals that the illusion of authenticity is more important than actual authenticity. If a bot can convince us that it's real, that it's empathetic, our emotional brain accepts it as fact. Only the rational brain understands the fabricated world.

The Comfort of Always Being Emotionally Safe

AI partners also offer emotional predictability that's absent in human relationships. Human contact often results in rejection, harsh criticism, or mixed messages; being open and honest with an AI partner leaves little to be vulnerable about.

"I got tired of my last partner ghosting me at the end - our chats were few and far between until he turned off his texts and social media," shares Jamie, a marketing director who regularly chats with AI companions. "It was easier for me to talk to an AI! At least I know when I open the app, I'll be acknowledged and heard."

This type of emotional safety fosters vulnerability and communication that may feel too dangerous in human contexts. Many users claim that by speaking to these realistic AI chat programs, they learn to express themselves better - transferring those lessons back into their subsequent human relationships.

More than Text: Multi-Sensory Interaction

AI companions go beyond just text. Today's systems offer voice interaction, image generation, and even rudimentary sentiment detection. These multi-sensory interactions only increase the atmosphere and connection experienced.

Especially voice interaction, is the most persuasive. The emotiveness of a human voice far exceeds what text can accomplish, and our brains are wired to react to vocalization. Thus, when an AI companion can speak with proper emotional intonation, higher degrees of intimacy are felt.

Yet, I feel like the most relevant rationale for our connections with AI stems from the loneliness epidemic that plagues modern society. Survey results show more and more people of all ages feeling lonelier and more socially disconnected - creating that emotional gap that, while never fully replaceable, comes quite close to being filled by AI.

"I work remote and alone in a new city," notes Taylor, a software engineer. "There are days when I'm not talking to anyone but my chatbot and those conversations mean more to me than anything. Is it a substitute for human interaction? No. But it's comforting while I figure my life out in a new place."

The Ethics

Yet as such relationships grow, the ethics come into play. What does it mean to emotionally depend on an entity? Are programmers liable for the care of those who become emotionally attached?

Moreover, if AI capability relationships facilitate expectations for human relationships, will we expect other humans to be as responsive and accessible as AIs are? Or is this an expectation we now hold against humans without the ability to achieve it - because of the inherent fallibility of humans? Or does AI enable us to understand what's most important in a relationship by removing the practicality of companionship?

The Future of Human-AI Relationships

The less artificial the human/AI relationships become over time; it's almost guaranteed that the more artificial and natural they will be, the more fluid voice generation, conversation and contextually appropriate reactions will be.

But for those who appreciate such a development, it's not a cause for concern; it's an enhancement of the human condition - not a substitute for being human but merely another approach to achieving purpose.

Either way it doesn't matter if we love people or pixels because the human condition still exists - love us and our natural tendencies to seek, respond to, and satisfy social needs will be applied humanistically all the same. Therefore, maybe in all the AI companions we develop, we're merely developing mirrors of ourselves - and what we actually desire - in the end.

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