If you're not using analytics to maximize user acquisition, engagement, and technical performance, your progress is haphazard. Web analytics aren't just data points that peak interest without inspiring action; they must drive intentional product improvements in each SDLC iteration. The focus is not only on expanding your featureset but also on aggressively optimizing your product, because continually introducing new features without strengthening implemented ones just constructs a house of cards. Define meaningful KPIs, establish benchmarks, and schedule regular analyses. Use insights from each change to prescribe change in the next iteration. Treating analytics as essential to iterative and aggressive optimization ensures your web applications are robust and aligned with maximal business success.