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Structured Data and AEO

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Structured data is a key element for AEO (Answer Engine Optimization) and GEO. Without them your 50% CTRs from rich snippets are gone bye-bye^^. Therefore staying updated on elements of structured data is important and vital for every SEO professional.

To understand more on structured data you can read up here: schema.

Image Source

Ranking on the first page and sitting on the very enviable top 3 position for competitive Keywords is a great feeling but generates arguably 20% less traffic when compared to ranking on AI's optimized response. You can rank on the blue link position but fail to get a top 3 spot on AI's group option which has a higher CTR. Why? because you probably misconfigured your meta-tags or use a schema that has been phased out.

*These schema types will be completely phased out by next year, so update your websites accordingly - *

• Book Actions
• Course Info
• Claim Review
• Estimated Salary
• Learning Video
• Special Announcement
• Vehicle Listing

Failing to do so might lead to getting deranked on traditional search response and completely losing out on up to 30% CTR from AI's view option traffic. It is advised you update immediately.

Attribution:
https://developers.google.com/search/blog/2025/06/simplifying-search-results?hl=en

https://enginescout.com.au/featured-snippets-study/#:~:text=Featured%20Snippets%20&%20Knowledge%20Panels%20Received,more%20of%20the%20total%20clicks.&text=Looking%20further%20at%20the%20two,and%20featured%20snippet%20for%20clicks.