Tags: #ABTesting #IsomorphicApplications #WebDevelopment #UserExperience

A/B testing in isomorphic applications involves running experiments where two or more variants of a page are shown to users at random, and statistical analysis is employed to determine which variant performs better for a given conversion goal. Because isomorphic apps share code between the client and server, A/B testing can be implemented in a more unified manner. This ensures consistency in user experience during the test, whether the rendering happens on the client or the server, and makes the implementation of A/B tests more straightforward compared to traditional client-server setups.

Reference: Optimizely Blog on 'A/B Testing'