I have seen/feel/sense three Hype-Cycle in my tech-life(2010-Present).
These are the obvious ones and needn't require the name and also people get angry these days if you speak straight truth on their face so I haven't mentioned the names but you can do a bullseye in a comment.

2013 B

2015-16-17 M

2019 B

In My limited vision, I believe in LID approach
{Logic + Infrastructure + Data-Flow}

Share your views?