Wix just did something bold: they added chaos to their CI/CD pipelines—but not the break-everything kind. Instead, they used AI strategically to help developers ship faster, with more stability and less DevOps pain.
Sounds paradoxical? It kind of is. But it works.
🎯 The Problem
CI/CD systems are notoriously rigid. And for good reason: we need deterministic, predictable pipelines. But not everything in the process needs to follow strict rules.
For example:
- Build logs are often noisy and hard to read.
- Triage is manual, time-consuming.
- Code migrations are repetitive and slow.
These are perfect candidates for AI—and that’s exactly where Wix focused.
🤖 What Wix Did
AI Log Analysis
Wix built an internal AI assistant to read and explain build logs in plain language:
- It identifies real failures (not just warnings or noise).
- Highlights root causes.
- Suggests next steps to fix the issue.
Result: Developers no longer need to ping DevOps for every broken build. They fix things faster and work more independently.
MCP: Model Context Protocol
Instead of sending generic prompts to ChatGPT-like models, Wix built a system called MCP that feeds:
- Build logs
- Module metadata
- Documentation
This makes AI context-aware. It knows which module failed, where the error happened, and how your project is structured. The result?
"It no longer needs hand-holding or verbose prompts — it just gets it."
AI-Powered Code Migrations
Wix used static analysis + LLMs to automate complex mobile app migrations:
- Understands module-specific settings and dependencies
- Writes upgrade pull requests with custom fixes
- Human engineers still review and approve changes
Result: What used to take 3 months now takes 24–48 hours across 100+ modules.
⚡ Real Outcomes
Increased Dev Autonomy
Fewer bottlenecks. Developers can unblock themselves.
Faster Migrations
From months to days—with quality and review intact.
Improved Reliability
Ironically, adding controlled chaos made things feel more stable.
🔍 Industry Vibes
Wix isn't alone:
- Datadog uses AI for real-time log analysis and predictive failure detection.
- Google runs AI-driven automated migrations with human sign-off.
- Sourcegraph helps companies like Reddit do large-scale refactors using LLMs.
And now, Wix is showing us how AI can thrive inside CI/CD, without compromising trust or control.
🚧 Controlled Chaos = Smart Engineering
Wix was careful not to let AI make final decisions on production deployments. Humans still approve PRs, review suggestions, and control releases.
But in the messy middle—log triage, error explanation, repetitive fixes—AI is now a powerful teammate.
“By introducing a bit of non-determinism in the right places, we’ve made our CI/CD process feel more stable, more predictable, and way more human-friendly.” — Itai Schuftan, Wix
💬 Over to You
Are you experimenting with AI in your CI/CD flows? Would you let an LLM help debug your build logs or propose a code migration?
Let me know your thoughts 👇