7 Key Metrics to Monitor for SaaS Business Growth
Lucas

Lucas @lucascopper

About: AI development

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Nov 22, 2023

7 Key Metrics to Monitor for SaaS Business Growth

Publish Date: Jun 13
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SaaS marketing metrics that allow businesses to evaluate the effectiveness of SaaS marketing campaigns.

Here, Top 7 Essential SaaS Marketing Metrics to Boost Business Growth;

  1. Customer Acquisition Cost: Customer acquisition cost gives the ideas of average amount that a business needs to spend to acquire new customers.

  2. Monthly Recurring Revenue: MRR is all about the total amount of money the company receives from its existing customers.

  3. Lifetime Value: Lifetime value - calculate the total revenue a business can expect from a customer throughout their relationship with your company.

  4. Rate of Activation: It is defined as the percentage of customers converting from a free plan to a paid.

  5. Churn Rate: Churn rate refers to the total number of customers that stopped using your products.

  6. Net Promoter Score: Net Promoter Score measures the customers will recommend your products to others.

  7. Customer Retention Rate: Customer Retention Rate is the ratio of customers that stay with your company during a certain period.

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