SaaS marketing metrics that allow businesses to evaluate the effectiveness of SaaS marketing campaigns.
Here, Top 7 Essential SaaS Marketing Metrics to Boost Business Growth;
Customer Acquisition Cost: Customer acquisition cost gives the ideas of average amount that a business needs to spend to acquire new customers.
Monthly Recurring Revenue: MRR is all about the total amount of money the company receives from its existing customers.
Lifetime Value: Lifetime value - calculate the total revenue a business can expect from a customer throughout their relationship with your company.
Rate of Activation: It is defined as the percentage of customers converting from a free plan to a paid.
Churn Rate: Churn rate refers to the total number of customers that stopped using your products.
Net Promoter Score: Net Promoter Score measures the customers will recommend your products to others.
Customer Retention Rate: Customer Retention Rate is the ratio of customers that stay with your company during a certain period.