If you've ever tried to figure yourself out, you know it's long, complicated, exhausting and expensive process. Maybe that's why I chose another form of existential self-exploration haha - Web3 product analytics.

Of course, comparing it to therapy seems bizarre. But if you step back a bit, some parallels actually appear. In both cases, you're searching for patterns, interpreting behaviour, trying to understand what they really want - whether it's a community on Discord or your inner critic. The difference is, in Web3 at least you have a dashboard.

What Is Web3 and Why Does Analytics Matter?
Web3 is the next iteration of the internet, where blockchain, decentralization and crypto tokens play the lead role. Instead of centralized platforms - decentralized protocols, instead of users - network participants, instead of subscriptions - token economics.

On this stage, a completely new logic of product work emerges. We don't just optimize funnels, but we try to measure the behaviour of the invisible users. Those who come with anonymous wallets, vote with DAO tokens and give feedback in meme form.

Web3 product analytics requires the same skills as Web2 but with the constant feeling that you're part of a social experiment. You don't have standard metrics, no SQL access to user tables, no possibility to A/B test a banner. But you have on-chain data, open dashboards, tokenomics and the need to decide what signals are valid. Here you don't just analyze behaviour - you reconstruct reality through data. Which, by the way, is very similar to cognitive therapy - only not with yourself, but with the network.

It's a job where no two days are the same, but generally it looks like this: in the morning you track TVL for a protocol, during the day build dashboards with anonymous wallet actions and in the evening moderate a meme battle in the community. It's weird, chaotic, sometimes exhausting, but definitely not monotonous. And unlike therapy, you can form a hypothesis, test it, and see results - even if through a zk-rollup.

Web3 product analytics is not just a job, it's a way to be part of the tech future while still connecting with real people, no matter how anonymous they are. It's a chance to learn every day, use every part of your personality (from skeptical to creative), and feel like you're assembling a puzzle nobody knows the picture of yet.