2025 ChatGPT Case Study: How To Generate a Original Business Idea

A Case Study on NIL Advisory Services for High School Athletes

In the rapidly evolving business landscape, the ability to generate unique and profitable ideas is essential.

However, many entrepreneurs and aspiring business owners fall into the trap of recycling existing concepts instead of leveraging AI-driven tools like ChatGPT to develop something truly innovative.

This article explores how ChatGPT can be used to generate original business ideas, using the growing Name, Image, and Likeness (NIL) market for high school athletes as a case study.

The Problem: NIL Complexity for High School Athletes

Since the legalization of NIL deals, high school athletes have had the opportunity to monetize their personal brands before even stepping onto a college campus. However, this newfound potential comes with significant challenges:

Navigating NIL Contracts: Many athletes and families lack the legal and financial literacy to evaluate NIL deals effectively.
Choosing the Right University: Athletes must balance athletic programs, academics, and NIL earning potential when selecting a college.
Building a Personal Brand: With NIL earnings often tied to social media presence, many athletes struggle to establish and grow their brand effectively.

Despite the high stakes, few services exist to guide high school athletes through this process. This gap presents an opportunity for an AI-enhanced platform or service tailored to this need.

Using ChatGPT to Formulate a Business Idea

Instead of copying existing models, ChatGPT enables entrepreneurs to explore unique solutions by:

Identifying Market Gaps — By analyzing industry trends and consumer pain points.
Generating Unique Combinations — By merging business models, AI-driven tools, and customer needs.
Evaluating Monetization Strategies — By comparing revenue models and scaling options.

Using these principles, ChatGPT helped refine the concept of an NIL advisory platform for high school athletes.

Business Model Breakdown

1. Market Potential

Target Audience: High school athletes with strong recruitment prospects, their families, and advisors.
Market Size: ~8 million U.S. high school athletes; thousands with NIL potential.
NIL Industry Growth: Estimated to reach billions in annual revenue through sponsorships and endorsements.

2. Revenue Streams

Consultation Fees: One-on-one advisory sessions ($1,000–$10,000 per client).
Subscription Platform: AI-powered NIL and recruitment guidance ($50–$200/month).
Commission on NIL Deals: Earning 5%–15% on successful endorsements.
Partnerships: Collaborating with universities, sports agencies, and brands.

3. Unique Value Proposition

Most existing NIL services focus on college athletes or basic NIL education. A platform that combines personalized NIL deal assessment, university selection support, and brand-building strategies at the high school level is a niche yet high-value offering.

4. Scalability and Exit Potential

Early Stage (1–3 years): $1M–$5M valuation based on direct client services.
Full-Scale Growth (5+ years): $10M–$50M valuation with AI integration and strategic partnerships.
Acquisition Potential: Companies like Opendorse, INFLCR, or major sports agencies could acquire or integrate the platform into their existing services.

AI as a Business Incubation Tool

This case study demonstrates how ChatGPT is more than just a research assistant — it’s a business incubation tool that can:

Uncover new market opportunities by analyzing trends and challenges.
Generate innovative business models by cross-referencing multiple industries.
Optimize monetization strategies through AI-driven projections.

By leveraging AI like ChatGPT, entrepreneurs can break free from the cycle of copying existing ideas and instead create something new, tailored to the market’s evolving needs.

Want to develop your own innovative business idea?

Start a conversation with ChatGPT and see what new opportunities emerge!

Like if you found this useful.

Share to someone else who could use it.

Follow For More:

🔹 Twitter (X): @shawnknigh865

🔹 LinkedIn: Shawn Knight

🔹 Substack: Master Planner 25

Shawn knight @masterplanner25