You ever use something and think, this just isn’t enough?
You know what the problem is. You can even articulate it. But deep down, you also know no one important enough is going to listen. That’s why I build.
When I started my Master Plan, I didn’t have much. Honestly, I still don’t. I’m only a few months into it — Phase 2, to be exact.
Phase 2 is where it all converges:
- Building my social media presence — not just for me, but for the company, which at its core is a Multi-Media Social Media Content Network.
- Building the MVP for the A.I.N.D.Y. app (the core was built in three days).
- Writing The Duality of Progress (now an article series, later a book).
- Drafting The Master Plan novel.
- And documenting the whole journey with 100+ thought leadership articles on AI, including the 2025 ChatGPT Case Study Series — over 80 articles written between February 17 and April 5, 2025.
I’ve even been CC’d on LinkedIn by OpenAI’s GM, Leah Belsky, for my “ChatGPT Self-Educated” journey — asking, Is this the future?
Now here’s where it gets real:
When I first started, I was using ChatGPT to track the Master Plan. I’d update it, refine it, iterate across multiple threads. Eventually, it got overwhelming. Not because ChatGPT wasn’t capable — it was. But it wasn’t what I needed.
Too much movement.
Not enough frictionless execution.
It wasn’t the AI’s fault. It was the wrapping around the AI — how it was delivered, structured, limited.
And that’s the duality right there:
AI is limitless, but every tool around it is trying to box it in.
At one point, I asked ChatGPT something simple:
“Why can’t you just do what I imagine you should be able to do?”
That question led me down a rabbit hole — deeper into AI itself. I discovered you could build your own systems. Run models locally. Create Custom GPTs. Design frameworks.
I wasn’t rich enough to train a model from scratch. But I didn’t need to be.
ChatGPT told me the architecture was open-source. The blueprints were out there. And so I started building. At first, I tried Custom GPTs — but they felt more limiting, not less. I needed flow. Not prompts. I needed collaboration , not canned responses.
ChatGPT even said it (paraphrasing):
“Your workflow has outpaced the need for a custom GPT. Prompting only slows you down.”
And I agreed. So I asked:
“How do I build something that can handle the Master Plan?”
Enter the A.I.N.D.Y. App.
It was originally called Optimind. The problem was memory. Context. Execution.
I needed to:
- Store and retrieve my own quotes.
- Reference decisions and strategies from weeks ago without searching.
- Track progress — not just in a spreadsheet, but in real time across a living, breathing plan.
So I started designing A.I.N.D.Y.
At the same time, I dove into content creation, studying algorithms.
That led to the Infinity Algorithm , which I turned into a formula, then a system, then a function inside the app.
That’s when I realized:
AI lets you move in parallel.
Pick something up. Drop it. Come back a week later. Keep building.
And that’s how I work. It’s how I think.
Eventually, I realized ChatGPT just couldn’t remember everything I needed. So I asked:
“Can I use the internet as a database for you? Can I access my files through you without storing everything locally?”
The answer: yes.
So I built a public knowledge base — the 2025 ChatGPT Case Study Series. That became the internet memory I needed.
And here’s the real point:
Everything I’ve done in the past few months is for a reason.
None of it is random.
It’s all part of The Duality of Progress.
Progress demands more.
Tools fall short.
Systems fail.
And when they do — you either complain, or you build.
I build.
Because I was never waiting on someone to make the perfect tool for me.
I am the someone.
If this helped you, do three things:
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Read More from Shawn Knight Founder Of the Masterplan Infinite Weave
2025 ChatGPT Case Study Series: AI Didn’t See Me — But OpenAI Did
2025 ChatGPT Case Study: The Master Plan
2025 ChatGPT Case Study: Series Overview
Shawn Knight is the Founder of The Masterplan Infinite Weave — a disruptive startup designed to prove that institutions and gatekeepers no longer hold the keys to success. He is the author of the 2025 ChatGPT Case Study Series (80+ articles), the 31 LinkedIn Frameworks in 31 Days mini-series, and the 2025 ChatGPT/AI Duality of Progress series, a strategic follow-up exploring AI’s paradoxes through real-world application.
A polymathic systems thinker and self-described Meta-Architect, Knight is also the creator of A.I.N.D.Y. — Designed around The Masterplan Infinite Weave’s execution framework. Powered By The Infinity Algorithm. An MVP designed to help individuals run their lives like high-efficiency corporations. His toolkit includes multiple proprietary AI tools that support personal, creative, and business optimization.
Shawn is a conference speaker, AI life coach, podcaster, and guest voice across platforms. Over the next year, he plans to release at least three major works:
- The Duality of Progress
- The Laws of AI-Human Synergy
- The Master Plan Project (First novel in the Infinite Weave Universe)
These offerings explore how AI affects and amplifies human creativity, ambition, and systems.
While Knight is the engine behind The Masterplan Infinite Weave , he is not its only member. The Duality of Progress will also introduce the musical arm of the initiative, led by CTB Blakkk, namesake of The CTB Blakkk Protocol and A-Duece A former rapper now adding singing to his repertoire. Together they represent the youth and energetic spirit of The Masterplan Infinite Weave.
The Masterplan Infinite Weave is also a multi-platform, AI-enhanced media company — a next-gen content network designed to operate like a decentralized, digital-first TV network. Its reach spans YouTube, TikTok, X, Threads, Instagram, Facebook, Snapchat, SoundCloud, BandLab, and beyond — distributing through the many profiles of Shawn Knight and the broader Infinite Weave ecosystem.
Shawn Knight and The Masterplan Infinite Weave’s Github. That holds his MVP and Open Source collaboration efforts.
The-master-plan.com. Hosts the The Masterplan Infinite Weave’s
Offer Stack. Shawn Knight is contactable. On any of The Masterplan Infinite Weave Socials. He actually reads and responds.