As a Senior Digital Transformation Consultant in Austin, I’ve seen firsthand how AI is reshaping business competition. Companies—from startups to enterprises—are evolving how they create, capture, and share value, often leading to impressive growth.

Drawing from my experience scaling businesses with technology, I’ve found that leveraging large amounts of data and advanced analytics is not just a technical shift, but a strategic business move. The ethical challenges are real, but the growth potential is tremendous if navigated well.

Curious to hear: how is your organization adapting its strategy in light of AI’s impact on value creation and business models?