Michael articles - 73 total
Code vs. Camera: Dissecting Video Testimonials & Case Studies for B2B Conversions
You’ve shipped a killer feature. Your API has sub-10ms latency. Your platform solves a real, painful...
Hacking Social Proof: An Engineer's Playbook for Automated Video Testimonials
As engineers, we live and breathe automation. We build CI/CD pipelines to ship code faster, write...
Your Video Testimonials Are Wasted. Deploy Them Here for Max B2B Lead Gen (Not Your Homepage).
We've all seen the playbook: you get a killer video testimonial from a happy customer, and the first...
Hacking B2B Trust: The Engineer's Playbook for High-Impact Video Testimonials
As engineers, we live in a world of logic, APIs, and elegant code. We build products that solve...
Hacking the Sales Funnel: How Video Testimonials Function as a Trust API
As developers, we're obsessed with optimization. We refactor code to reduce complexity, fine-tune...
The Niche B2B SEO Playbook: Attract Developers, Not Just Clicks
You built a killer API for vector similarity search. You've polished the docs, set up the billing,...
How to Instrument Your B2B Stack with AI (Without the Marketing Fluff)
As developers, our collective BS detectors go off when we see another marketing tool slapped with an...
The B2B Retention Playbook: A Developer's Checklist to Slash Churn and Maximize LTV
As developers, we're wired to build and ship. We launch a feature, merge the PR, and move on to the...
De-Silo Your Revenue Engine: A 5-Step Playbook for Aligning Sales & Marketing APIs
Let's be honest, the traditional wall between sales and marketing teams feels like a legacy monolith...
Beyond the Changelog: Engineering Your Blog for B2B Thought Leadership
Your company blog is live. It’s got a product update from last quarter, a post about the company...
Compiling a Lead Funnel: 10 High-Impact B2B Lead Gen APIs & Tactics for Tech Builders
As developers, we build systems. We design elegant, efficient pipelines for data, for deployments,...
Stop Spraying and Praying: An Engineer's Guide to Account-Based Marketing
As engineers, we live by a simple creed: precision, efficiency, and measurable results. We optimize...
The Content Stack: A Developer's Guide to Architecting a B2B Funnel
As developers, we think in stacks: frontend, backend, data, infrastructure. We architect systems for...
Hacking Your Funnel: A Developer's Guide to Architecting a B2B Lead Machine in 2024
As developers, we build systems. We think in terms of inputs, processes, and outputs. We optimize for...
Fork This: The Open-Source B2B Marketing Plan for Developers
As engineers, we build systems. We design architecture, define APIs, and write code that solves...
Beyond Vanity Metrics: 7 B2B Marketing KPIs You Can Query Like an API
As developers, we live by data. We track uptime, monitor latency, and debug with logs. When marketing...
Stop Casting a Wide Net. Start Spear-Phishing: A Developer's Guide to Account-Based Marketing
As engineers, we’re obsessed with efficiency. We refactor clunky code, optimize database queries, and...
Content Mapping as a State Machine: Architecting the B2B Buyer Journey
As developers, we design systems. We think in terms of state, inputs, and outputs. We build user...
Debugging Your B2B Sales Funnel: 5 Patches for Common Conversion Leaks
As developers, we're obsessed with optimization. We refactor code, hunt down memory leaks, and tune...
Your B2B Funnel is Leaking Memory: 7 Costly Pitfalls to Patch Now
As developers and engineers, we live by a simple creed: garbage in, garbage out. We write tests,...
Reverse-Engineering Vercel: The Go-to-Market Playbook That Won the Frontend
Vercel, the company behind Next.js, isn't just a hosting platform; it's a masterclass in modern B2B...
From Noise to Signal: How a B2B SaaS Boosted Lead Conversion by 240% with a Single API Endpoint
For many B2B SaaS companies, "more leads" is the constant refrain. But the engineering and sales...
APIs are the New Sales Demos: The Unfiltered State of B2B Tech in 2024
The old B2B playbook is officially dead. The era of top-down mandates, lengthy sales cycles, and...
Beyond Regex A Developer's 5-Step Playbook for Smart Ticket Triage
Ah, the customer support queue. The digital equivalent of a firehose aimed directly at your team's...
Beyond Pinecone: A Developer's Deep Dive into the Top 10 Vector Databases for GenAI in 2024
The GenAI wave isn't just about large language models; it's about the entire stack that makes them...
MichaelAI vs. CogniFlow: A Developer's No-BS Guide to Enterprise AI Platforms
Choosing the right AI development platform is a high-stakes decision. You're not just picking a tool;...
10 Experts Reveal the Code-Red B2B Blunders Sabotaging Your Online Strategy
You've built an incredible API, a game-changing SaaS platform, or a robust open-source library. The...
The Engineer's Go-to-Market Checklist for B2B Product Launches
You’ve spent months, maybe years, crafting elegant code, designing a robust architecture, and...
Beyond Autocomplete: Michael AI vs. The Competition — An Engineer's Breakdown
The world of AI-powered developer tools is exploding. It's no longer just about code completion....
Your Lead Funnel is Leaking Junk: 7 Engineering Strategies for High-Quality B2B Prospects
You've spent months, maybe years, building a solid product. The code is clean, the architecture is...