Molly Scott articles - 15 total
Digital Grit: Why Consistency Beats Virality in Long-Term Brand Growth
In digital marketing, going viral sounds like the dream. One post, one campaign, one moment—and...
Instant Apps in 2025: Do Users Still Want to Download?
What Are Instant Apps? Instant apps let users open and use a part of an app without...
Mobile-First Isn’t Optional Anymore—It’s the Standard
Look around you. Everyone has a smartphone. People use them for everything. They check news. They...
Why Your Brand Needs to Be Searchable-Not Just Seen
In today's crowded market, many brands try hard to be seen. They post on social media. They run many...
From Clicks to Conversions: What Matters More in the Age of AI Search
Digital marketing has always focused on getting more clicks. But clicks don’t pay the...
Can Internal Linking Alone Boost Your Rankings in 2025?
You’ve heard it before: link building helps SEO (Search Engine Optimization). But most people think...
Frictionless Funnels: Designing for Micro-Decisions That Boost SEO Metrics
Every time a person lands on your website, they begin a path. This path is made of many small...
Mobile-First Indexing: How to Optimize for Google’s Mobile Bots
Alright, let’s just cut through the noise: these days, everyone’s glued to their phones. Seriously,...
Top 10 On-Page SEO Techniques You Need to Master in 2025
Man, on-page SEO in 2025 is a whole different beast than it used to be. Back in the day, you could...
How to Use Data Analytics to Drive Better App Development Decisions
Building Apps Backed by Evidence, Not Just Gut Instincts Let’s just call it what it is...
The Future of Web & App Development: Trends to Watch in 2025
Web and app development used to be about making things look good on a desktop monitor. Now, it’s...
How to Master Content Creation With Pro Video Editing Techniques
How to Actually Crush Content Creation With Pro Video Editing Moves Look, if you want to make...
Avoid These Visual Branding Traps: A Guide for Corporate Marketers
Alright, picture your favorite brands for a sec—Apple, Nike, maybe that B2B SaaS you swear by. What...
Top 10 Digital Marketing Trends To Look Out For In 2025
Alright, so if you thought 2024 was wild, just wait till you see what’s coming at us in 2025. The...
Digital Marketing for Developers: Why Shipping Value Doesn’t Stop at Deploy
Digital Marketing for Developers: Why Shipping Value Never Stops at Deploy I’ve been a developer for...