Mujtaba Tirmizi articles - 2 total
🧪 The Anatomy of a Successful A/B Test at Scale
A/B testing is the backbone of data-driven decision making. But running experiments at product scale...
How Product Analytics Shapes User Experience: Funnels, Retention, and Experiments
TL;DR Funnels help you see where users succeed (and fail) in their journey. Retention curves are...