You can open a startup in open-source and quit your daily job 🤑
Nevo David

Nevo David @nevodavid

About: Founder of Postiz, an open-source social media scheduling tool. Running Gitroom, the best place to learn how to grow open-source tools.

Joined:
Feb 23, 2022

You can open a startup in open-source and quit your daily job 🤑

Publish Date: Jan 9
442 52

I recently launched Postiz, an open-source social media scheduling tool. After four months, it's making $2.1k per month! Thanks to open-source software in one of the most competitive markets, you can do the same.

Here is how.


Find an idea 💡

You don't have to have an original idea; you can take something already existing and open-source it (of course, make it good).

Why? Because once you have open-sourced it, you turn to a new audience that was never served before - Developers and companies that want to self-host your product (primarily because of privacy.)

I prefer to find big markets. For example, Postiz is a social media scheduling tool. It's one of the most saturated markets, meaning many people and underserved audiences are looking for it.

You also get tremendous credibility by showing all your code and get more credibility by getting stars.


Market it 🏪

Every product needs marketing; you can imagine from this post that I have some sense of it (Squid game picture + title); attracting more people is essential to get the initial visibility.

Open source gets some superpowers because it allows you to promote it in channels usually unavailable in typical startups.

You can find a lot of content about it on my website Gitroom.

In short:

  • Post your repository every time you have a new version on Reddit /r/selfhosted
  • If you have an AI startup, post it on /r/LocalLLaMA
  • Post it in Lemmy's self-hosted community
  • Post it on DEV.to / Hackernoon / Medium / Hashnode every week
  • Post it on Hackernews: "Show HN: product name"
  • Post it on LinkedIn / X as much as you can. Use Postiz for that 😉

If you do it often, you might be trending on GitHub, increasing your visibility by 10x.

Then, use your audience to post it on Product Hunt and get upvotes from the community members. Postiz finished 1st of the day/week/month.

Product Hunt


Collect feedback 💭

Using Discord and GitHub issues, I am collecting tons of feedback on what to implement and what not.

With over 800k downloads from Docker, tons of people are always playing with it and giving feedback.

When you implement feedback, people trust you more, and you learn faster about your product.

Docker Downloads


Just do it ✔

Stop looking for excuses. Just write some code - the nice thing about open-source is that you don't even have to start by making the main website - just build the open-source!

And of course! Help me out if you can ❤️
I'm happy to get a star so I can produce more features for the open-source!

https://github.com/gitroomhq/postiz-app/

Comments 52 total

  • Sayeed
    SayeedJan 9, 2025

    very detailed, thank you do posting!

  • willjohn22
    willjohn22Jan 9, 2025

    Bookmarked

  • Cedric Bonjour
    Cedric BonjourJan 9, 2025

    Hi, wondering about the monetisation part?

    Also, what do you think about open source but with a non commercial & no derivatives license?

    • Nevo David
      Nevo DavidJan 9, 2025

      In Postiz, I monetize primarily from the cloud, but if I wanted to run a larger team, I could push big enterprises into a self-hosting plan with support.

      "Also, what do you think about open source but with a noncommercial & no derivatives license?" do you mean MIT / APACHE2 / AGPL3?

      • Cedric Bonjour
        Cedric BonjourJan 9, 2025

        All the licenses you mentioned are open source by definition. There is no restrictions such as non-commercial or no derivatives. A license applying those restrictions is not technically speaking "Open source" even if the source code is made available. The pro is that it is easier to monetize. The con is that open source purists will not value your software.

        Now this is the theory but I was wondering to which extent making the source code available but not strictly speaking "Open source" would slow down the growth of an app's community in practice

        • David Sugar
          David SugarJan 9, 2025

          Indeed, a non-commercial clause license is by definition a non open-source license. The advantage of such licenses (like the creative commons nc-nd, for example) is that they are still instruments of copyright law alone, unlike many classic proprietary licenses and "EULAs". This means you can use them as is rather than having to hire an expensive lawyer to draft a user agreement and get the contract law language correct.

          If you have commercial users and no community interest or contribution whatsoever anyway, I think the creative commons approach is both simplest and least costly.

  • Madhav
    MadhavJan 9, 2025

    This is such an inspiring! Open-source provides an amazing platform for developers to showcase their skills, collaborate with others, and i guess its even build a sustainable businesses.

    Would love to hear more about strategies to monetize open-source projects effectively. Are you thinking about sponsorships, SaaS models, or paid consulting?

    Anyone else in the community made this transition? Share your stories!(PS: Don't forget to share😉)

    • Nevo David
      Nevo DavidJan 9, 2025

      In Postiz I monetize mostly from the cloud, but if I wanted to run a larger team, I could push big enterprises into a self hosting plan with support.

      • Andrew McSillyone
        Andrew McSillyoneJan 9, 2025

        I like the idea of Postiz, but I don't think large companies really want a social media spam bot* :)

        *🤓 erm actually it is a timed shedshuled shoshial media API

  • Andrew McSillyone
    Andrew McSillyoneJan 9, 2025

    Adding on to @cedric_bonjour , open source programs cannot be monetized. All funds from it are supposed to be used on the site. That's the whole purpose of open-source! Free! Using open-source donations and stuff for your own benefit is illegal 😱😱😱. I hope this is just a misunderstanding on my part and you aren't doing this 😅!

    Okay. So you are just using open sourced programs to give people incentives to buy your paid products? Awesome marketing am I right? 😆

    While this is a great post, I think you are just using this to advertise your paid services, notably Gitroom. 😱

    A web dev with 3 open source projects that each took a week to make be writing a whole paragraph criticizing somebody of marketing ;)

    • Nevo David
      Nevo DavidJan 9, 2025

      You are right; pure open-source is free, and Postiz is 100% free (AGPL 3)
      There are non-open source licenses that people put in, but it is not considered to be "open-source."

      Postiz benefits people who want to use the cloud without taking care of the rest :)
      Gitroom is mostly to help people; there are no real monetization things there yet; if something, this post is trying to convey to people to Postiz open-source.

      • Andrew McSillyone
        Andrew McSillyoneJan 9, 2025

        Ahh, I see! Well, I'm not the police, so I'll stop annoying you now. Thanks for your professionalism on the reply! I would have expected an angry Karen to yell at me for disturbing them :)

        Where is the $2k coming from? Just wondering! I want money lol

        • Nevo David
          Nevo DavidJan 9, 2025

          From the cloud registration of Postiz :)

      • Pierre Gradot
        Pierre GradotJan 10, 2025

        Open-source software isn't the same as free software. When we say "free", we don't refer to money: we refer to the freedom of the users. See gnu.org/philosophy/open-source-mis...

        I know that we generally use "free" and "open-source" as synonyms, but sometimes the difference matters ;)

        • Nevo David
          Nevo DavidJan 10, 2025

          open-source is free, actually, you mean "self-hosted" which is not necessarily free, I have seen a few of interesting topics on Reddit :)

    • Pierre Gradot
      Pierre GradotJan 10, 2025

      It's fine to sell open-source / free software, according to the Free Software Fundation itself: gnu.org/philosophy/selling.html

      (I found the link at the bottom of fsf.org/about/what-is-free-software)

  • Nevo David
    Nevo DavidJan 9, 2025

    Nothing is ever easy in life, but it is easier using open-source.

  • Tulsi Prasad
    Tulsi PrasadJan 10, 2025

    Really awesome tool and loved the entire article. Are there any downsides to monetizing an open source app? Like people doing forks etc, I'm just curious how do oss maintainers deal with this.

    • Nevo David
      Nevo DavidJan 10, 2025

      Well, the main goal of open-source is for people to fork it and use it :)
      I don't think there is a downside, most people that fork and use it, would not pay for it anyway :)

      • Tulsi Prasad
        Tulsi PrasadJan 10, 2025

        I love this take, I mean that's what open source stands for! 💪

      • pMatt1988
        pMatt1988Jan 17, 2025

        Then there are the people that try to self-host and realize it's harder than they thought and end up just going with the managed service because it's simpler.

  • Sanjeev Sharma
    Sanjeev SharmaJan 10, 2025

    What if someone copies it and launches a thing of their own?

    This is the thing that scares me the most.

    • Nevo David
      Nevo DavidJan 10, 2025

      If I had copied Facebook, would I have been a successful company?
      No, because the most important thing is the brand.

      Also, it is frowned upon, if somebody copy it, and you share it on social it would hurt the brand of the company.

      Search for PearAI.

      You can also protect your project with a license, if somebody go against the license you can potentially sue them.

      • Nevo David
        Nevo DavidJan 10, 2025

        Also, Forem is open-source (dev.to),
        You don't see a competing platform everyday :)

      • gilberto Fraaij
        gilberto FraaijMar 15, 2025

        Facebook is already established, so it's not really a good comparison. If you had copied it at an early stage and marketed it better than they did, you might have been successful. I have used many open-source projects where the fork was much better.

        • Sanjeev Sharma
          Sanjeev SharmaMar 16, 2025

          Correct! Prime example being Cursor which is a fork of VSCode.

    • Amrin
      AmrinJan 11, 2025

      Someone would copy your idea is a resistance/excuse not to build the thing.
      No one can copy your version your audience your market.
      Just build the damn thing and see what happens.

    • Sinodash
      SinodashJan 17, 2025

      "You have the original copy of your thoughts"

    • A Makenzi
      A MakenziMar 13, 2025
      1. ideas are not that important or unique. everyone has an idea, young and old, not everyone has execution. having an idea is like wanting to workout, people want to work out but very few live that lifestyle, work out and are in good shape. So don't be afraid someone will "steal" your ideas cause there's probably a million people out there with the same "unique" idea.

      2. most of the work is in the building. ideas are the easy part, they don't require anything, you could sit down and have an idea. Going to market, validating your ideas, building an audience, implementing user feedback, gaining user trust, failing, standing back up, building momentum, not giving up, those are the hard parts. No one can steal this. this is where most of the work is. Remember there's a huge diff btn an idea and a product. People don't invest in ideas, they invest in the people behind them, people don't buy ideas, the buy products. Someone can steal your idea, they cant steal your product

    • Quentin
      QuentinMar 17, 2025

      Someone can always copy your idea without having access to the code. Facebook/Meta famously stole the stories feature from Snapchat and added it to all their apps.

      The most difficult part about building new tech is getting other people to use it and convincing them that it is valuable to them. That's going to be way harder than writing the actual code.

    • Sebastian Schürmann
      Sebastian SchürmannMay 29, 2025

      Best thing that can happen. OS Markets kind of double their size after a while.

  • Devon Dadikyan
    Devon DadikyanJan 10, 2025

    I’ve been using GB WhatsApp, and it’s seriously amazing! It gives you so much more flexibility and features compared to the regular WhatsApp. If you’re looking for better customization and privacy, definitely check it out!

  • Elowen Hartwell
    Elowen HartwellJan 10, 2025

    Guys I need Suggestions

    Post: dev.to/elowenhartwel/exciting-news...

  • ExoCody
    ExoCodyJan 10, 2025

    Great post, Nevo! 🙌

    Speaking of empowering developers, we recently launched Exocoding, and it’s free to use. It’s a code generation platform designed to give devs the freedom they need: no low-code constraints or vendor lock-in. Perfect for building projects faster (and who knows, maybe even kickstarting a new open-source startup)!

    Would love to hear your thoughts if you get a chance to check it out!

  • Amrin
    AmrinJan 11, 2025

    That's an inspiring story!
    Thanks for sharing Nevo

  • Rahul
    RahulJan 17, 2025

    Thanks for the article.

    But, how do you make money from it if it is free and open-source? I read your comments about making money from the cloud, how does this work? What is stopping the companies/people from using your source code and deploying it on cloud themselves?

  • Nguyen Hoach
    Nguyen HoachJan 17, 2025

    Great article

  • 5y
    5yJan 17, 2025

    How do you motivate people to participate in a project? I see 41 contributors but LinkedIn says Postiz has 2 - 10 employees. All of them found your project on their own the posts you have published or did you do something else to find contributors?

  • Zeyad Habbab
    Zeyad HabbabJan 17, 2025

    How I can have payment method to my Saas or startup ?

  • Jaime Andres Velez Rojas
    Jaime Andres Velez RojasJan 17, 2025

    I'm still a junior, but I aspire to reach this level someday. Thanks for the encouragement!

  • John Gillian
    John GillianJan 20, 2025

    Toca Life World is such a fun and creative game, especially with all the exciting features in the Toca Boca MOD APK! 🎮 If you love exploring, building, and making your own adventures, you’ve got to try it out. Definitely worth checking out: The Toca Boca MOD APK

  • William Robson
    William RobsonMar 17, 2025

    I've been developing an Alpha version for a unique open source project (that will have some strict conditions for the sake of collective formatting) but I'm an ideas guy that has been tinkering and it seems I turn a page and run into a world of new things to learn.

    I wonder if there are code experts who are seeking an idea to partner on?!

    Can anyone recommend a place to go to connect with coders looking for projects for open source building I can pitch and recruit? If I build it myself, I fear, I will forever be chasing educating myself in the structure and execution realm. I am willing to do a lot of work and not just throw an idea at someone.

  • Dorene St.Marthe
    Dorene St.MartheMar 18, 2025

    Needed this info! Thanks!

  • Jordach Makaya
    Jordach MakayaMar 18, 2025

    Your idea is excellent. Congratulations on your approach. I don't understand those who talk about copying your idea. Building something is just part of the story. selling it is another thing. And then you have your basic idea with you and then a lot of things are made possible today thanks to open source projects. If we all had to pay for everything, it would be very difficult to move forward. So I'm telling you that your idea is great and even if someone copies it tomorrow, that person won't take what you earn from your idea.

  • davinceleecode
    davinceleecodeApr 12, 2025

    Thanks for the idea, bro! 🤘
    I’m already thinking about how to make it my own.
    Appreciate the inspiration! 💡

  • DevOps Fundamental
    DevOps FundamentalJun 28, 2025

    Such a valuable read—keep them coming!

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