Ever logged into a site, expecting to go straight to your orders or dashboard, but instead, you land on some random My Account page? Annoying, right? Well, guess what—your WooCommerce store is probably doing the same thing to your customers.

A WooCommerce redirect after login fixes this by sending users exactly where they need to go the moment they log in. Whether they should land on a shop page, their cart, or a special deals page, you get to control it instead of WooCommerce deciding for you.

And it’s not just about logins. New customers registering for the first time? You don’t want them wandering around confused, either. That’s why setting up a redirect after login WooCommerce is a must for both new and returning users.

So let’s break it down. Why you need it, where to send users, and how to set it up in a few clicks.

Why You NEED to Redirect Users After Login & Registration

Most people logging into your store already have a reason for doing so. Maybe they’re trying to:
✔ Check their order status
✔ Go straight to checkout
✔ Access a members-only area
✔ Continue shopping

But instead of sending them where they expect, WooCommerce just drops them on My Account, leaving them to figure it out themselves. Not cool.

Same thing with new users who just registered. They don’t need to see an empty account page—they need guidance on what to do next.

What Happens When You Set Up Redirects?

✅ Returning users get to where they need to be instantly
✅ New users stay engaged instead of bouncing
✅ More people end up shopping, checking out, or exploring your offers

Basically, it makes the entire experience less frustrating and way more user-friendly.

Setting Up WooCommerce Redirect After Login & Registration
The easiest way? A plugin.

No code, no weird settings—just install it, set your rules, and you’re done.

How to Set Up Login & Registration Redirects:

1️⃣ Install a Redirect Plugin

Go to Plugins > Add New in WordPress.

Search for “WooCommerce Login Redirect” or something similar.

Install & activate it.

2️⃣ Find the Redirect Settings

Depending on the plugin, it’ll be under WooCommerce > Redirects or Settings > Login Redirects.

3️⃣ Set Up a Login Redirect

Add a new redirect rule.

Choose “After Login” as the trigger.

Select where logged-in users should go (shop page, cart, orders, etc.).

4️⃣ Set Up a Registration Redirect

Add another rule for “After Registration”.

Choose where new customers should go instead of My Account.

5️⃣ Save & Test It

Log in with a test account to see if everything works!

That’s literally it. No coding, no extra effort—just a few clicks, and now your store sends users exactly where they should be.

Where Should You Redirect Users?

So, where’s the best place to send users after login or registration? Depends on what type of customer they are.

Best Login Redirects for Returning Users
🔹 Straight to Their Orders
If someone logs in, chances are they’re checking an order. Instead of dumping them on My Account, send them straight to the Orders page.

🔹 Back to Their Cart
Maybe they logged in because they were about to check out. If they have items in their cart, send them there immediately.

🔹 To a Members-Only Area
Got a membership site? VIP customers? Send logged-in users to a special page with exclusive content or discounts.

🔹 To the Homepage or a Special Deals Page
If you run a store with lots of offers, directing logged-in users to a discount page or homepage with new arrivals is a great move.

Best Registration Redirects for New Users
🔹 Welcome Page with a Discount Code
Give first-time users a warm welcome AND a discount—perfect for getting them to place their first order.

🔹 Directly to the Shop
If your goal is sales, don’t waste time—send them straight to the products.

🔹 Account Setup Page
Need more info from new users? Send them to a profile setup page where they can complete their details.

🔹 Special Onboarding Page
Got a complex store? Maybe an onboarding page with instructions, FAQs, and a guide is better.

🔹 Custom Redirects for Different User Roles
If you run a wholesale shop, you might want wholesale buyers landing on a bulk order form, while regular customers get sent to the shop.

Should You Also Redirect Users After Logout?

Yes. Why let users log out and disappear? Instead of leaving them on a blank page, you can redirect them to:
✔ A Thank You Page with a Coupon (so they come back)
✔ Your Blog (so they keep browsing)
✔ The Homepage (to explore more products)

It’s a small change, but keeps users engaged even after they leave their account.

How to Set It Up:

Go to WooCommerce > Redirect Rules

Create a new rule for After Logout

Pick a destination page

Save & test

Common Mistakes to Avoid

🚫 Forgetting Mobile Users
Not all redirect plugins work well on mobile. Test your redirects on phones and tablets to make sure they work everywhere.

🚫 Forcing Everyone to the Same Page
Different users have different needs. A first-time shopper and a returning customer shouldn’t land on the same page.

🚫 Redirecting to a Slow Page
Don’t send users somewhere that takes forever to load. Slow pages = people leaving.

🚫 Not Testing the Redirects
Always test with multiple accounts before going live—because broken redirects frustrate customers.

Wrapping It Up

If your WooCommerce store still sends people to My Account after login, you’re basically forcing users to find their own way—which is bad for conversions and bad for user experience.

A WooCommerce redirect after login fixes that by guiding users exactly where they need to be, whether they’re returning customers, wholesale buyers, or new users.

And the best part? It takes less than 5 minutes to set up. So stop making users hunt for what they need—just set up the redirect and watch how much smoother everything runs.