The application of generative technologies in media raises serious ethical concerns. One major issue is the creation of deepfakes and misleading content that can distort reality and manipulate public opinion. It also blurs the line between authentic and synthetic content, challenging trust in news and visual media. Copyright infringement and unauthorized use of artists’ work without consent are additional concerns. Moreover, the lack of transparency around generated content can lead to misinformation and accountability issues. If you want to understand the ethics and safeguards, explore a Generative AI course.