Data governance master data management is more than just a technical setup—it’s a strategic necessity. Governance outlines the "what" and "how" of data usage, ensuring control, compliance, and accountability. MDM, on the other hand, delivers the "where" and "who" of data truth by consolidating and synchronizing key information across systems. When implemented together, they help maintain high-quality, trustworthy data that fuels automation, AI, and reporting tools. This unified strategy empowers organizations to maintain agility, meet regulatory demands, and build a culture of data responsibility that scales with growth.