Why DevRel as a Service Matters More Than Ever in 2025
In today’s API-driven, developer-first world, launching a product is only half the battle—getting it in front of the right developers and keeping them engaged is where the real challenge begins. That’s where DevRel as a Service steps in. Instead of building an in-house team from scratch, companies are now partnering with specialized firms that bring seasoned developer advocates, content creators, and community experts onboard—fast.
These companies don’t just promote your product; they help build meaningful relationships with your developer audience through technical content, community engagement, live demos, online courses, and more. If you’re launching an SDK, scaling an open-source project, or looking to amplify your developer story, DevRel as a Service can save you time, money, and a whole lot of guesswork and introduce a better user experience and connection with the users.
What Metrics Should You Look for When Evaluating a DevRel Service Provider?
Choosing the right DevRel as a Service provider is about more than just flashy branding or polished websites. We looked for companies that go beyond the basics—those that live and breathe developer communities. These are teams that don’t just write blog posts or host events; they create end-to-end developer experiences that educate, inspire, and drive adoption.
Our criteria included technical credibility, industry certifications, proven success with both enterprise leaders and high-growth startups, and a clear commitment to content creation, community-building, and product evangelism. Bonus points went to providers active in open-source, thought leadership, and global developer ecosystems. In short, if we’d trust them to tell our story to developers, they made this list.
Top 5 Best DevRel as a Service Consultants/Companies in 2025
Here are the top leading providers of DevRel services in 2025:
- TechSquidTV
- InfraCloud
- More Than Certified
- Bossie Hurley
- Solace
1. TechSquidTV
TechSquidTV brings a fresh and entertaining spin to technical content and DevRel services. Known for its high-energy YouTube channel and real-time cloud-native demos, they merge storytelling with deeply technical expertise to capture developer interest and drive engagement. Their DevRel services are ideal for companies looking to amplify technical branding with a creative edge.
- Website:https://techsquidtv.com/
- Headquartered at: United States
- Founded in Year: 2018
- Awards and Recognitions: Recognized by CNCF and Docker Captains
- Certifications: AWS Certified, CKA
- Key Clientele: Port, Loft Labs
- Industries Catered To: Cloud-native, SaaS, DevOps, and Open Source
- Innovation and Thought Leadership: Known for real-time DevOps demos, community livestreams, and high-engagement video content on cloud-native tools
- Technology Stack: Kubernetes, Docker, GitOps, Argo CD, Helm, Prometheus
- Support and Training: Offers customized video training content and technical courses
- Social Media Profiles: YouTube | LinkedIn | Twitter | GitHub
2. InfraCloud Technologies
InfraCloud is a cloud-native powerhouse offering a robust DevRel as a Service model. From developer education to community building, they combine strategic thinking with deep technical execution. Trusted by global enterprises and startups alike, InfraCloud delivers advocacy, content, and event-driven outreach with unmatched scale and expertise.
- Website: https://www.infracloud.io/devrel-as-a-service/
- Headquartered at: Dallas, Texas, USA
- Founded in Year: 2016
- Geographies catering to: Global Presence - North America, South America, APAC, EMEA
- Awards and Recognitions: Stratus Awards for Kubernetes, CNCF Silver Member
- Certifications: KCSP, CKAD, CKS, CKA, Kubestronauts
- Key Clientele: From Fortune 500 giants like JP Morgan, Hitachi, and Mercedes-Benz to fast-growing startups like 1mg, Loft, and Sunpower, alongside major players like HDFC Bank and Equinix
- Industries Catered To: SaaS and Technology, Retail, BFSI, Automobile, AI, and Healthcare — delivering multi-industry management consulting with tailored cloud-native strategies
- Innovation and Thought Leadership: Contributions span publishing detailed technical blogs, presenting at leading global conferences like KubeCon (North America, Europe, and India), and driving innovation in Progressive delivery open-source projects. Additionally, they co-chair the CNCF Platform Engineering Committee and actively organize community events such as KCD Hyderabad and PyCon India.
- Technology Stack: Kubernetes, Terraform, Platform Engineering, Port, Backstage, Argo CD, Build AI cloud, SRE, Grafana, Prometheus, Istio, Linkerd
- Enterprise Support: 24*7 enterprise support and tailored training programs
- Cloud Providers and Partners: Multi-cloud expertise across AWS, GCP, Azure, GitLab, Suse Rancher, Tigera, Solo
- Social Media Profiles: LinkedIn | Twitter | Instagram | YouTube | GitHub
Update: InfraCloud Technologies has been acquired by Improving, a move that will empower InfraCloud to scale its operations globally with the support of Improving’s extensive capabilities and market reach across USA, Canada and South American regions. As a part of Improving, InfraCloud offers flexible engagement models, including onsite, nearshore, and remote support, tailored to your needs.
3. More Than Certified
More Than Certified is built by cloud-native engineers turned educators who offer DevRel services focused on technical enablement, community engagement, and developer education. Their practical approach bridges the gap between technical excellence and community adoption, making them an ideal DevRel partner for tools needing broad ecosystem reach.
- Website:https://morethancertified.com/home
- Headquartered at: Chicago, United States
- Founded in Year: 2021
- Awards and Recognitions: Notable mentions in Kubernetes-focused forums and AWS community
- Certifications: CKA, CKS, AWS Certified Solutions Architect
- Key Clientele: Confidential early-stage startups, Kubernetes training orgs
- Industries Catered To: Cloud-native, Developer Education, Infrastructure
- Innovation and Thought Leadership: Known for simplifying complex topics with hands-on tutorials and high-converting workshops
- Technology Stack: Kubernetes, AWS, Terraform, CI/CD, Helm
- Support and Training: Custom training modules, virtual bootcamps, and certification prep
- Social Media Profiles: LinkedIn | Twitter | GitHub
4. Bossie Hurley
Bossie Hurley offers boutique-style DevRel services tailored for startups and enterprise teams looking to build loyal developer communities. With a strong background in technical content and B2B marketing, they specialize in translating complex tools into stories that developers understand and champion.
- Website: https://bossiehurley.com/
- Headquartered at: Portland, Maine
- Founded in Year: 2025
- Awards and Recognitions: HubSpot B2B Tech Excellence, Top Women in Martech
- Certifications: HubSpot Academy, GitHub Campus Expert
- Key Clientele: B2B SaaS startups, dev tool builders
- Industries Catered To: B2B SaaS, Developer Tools, Cloud Platforms
- Innovation and Thought Leadership: Specialized in developer interviews, advocacy content, and strategy playbooks
- Technology Stack: GitHub, Notion, CMS tools, APIs, REST/GraphQL
- Support and Training: Offers mentorship, content coaching, and GTM strategies for DevRel success
- Social Media Profiles: LinkedIn | Twitter
5. Solace
Solace offers a unique developer advocacy approach as part of their broader platform adoption strategy. While best known for their event-driven architecture solutions, their developer advocate program helps clients engage with builders and architects through a mix of technical tutorials, forums, and community hackathons.
- Website:https://solace.com/
- Headquartered at: Ottawa, Canada
- Founded in Year: 2001
- Awards and Recognitions: Event-Driven Innovation Awards, IDC Innovators
- Certifications: CKA, Event Streaming Expertise
- Key Clientele: WeLab bank, Drax group, Edeka, NETS
- Industries Catered To: Finance, Aerospace, Retail, IoT
- Innovation and Thought Leadership: Host of developer-focused events and webinars on event-driven architecture and real-time systems
- Technology Stack: Solace PubSub+, MQTT, AMQP, Kafka, REST APIs
- Support and Training: Offers robust developer portal, community forum, and virtual office hours
- Social Media Profiles: LinkedIn | Twitter | GitHub | YouTube
Wrapping Up: Choosing the Right DevRel Partner
As developer-first products continue to shape the future of tech, having the right DevRel as a Service partner isn’t just helpful—it’s essential. You need more than just a content machine. You need advocates who can speak your product’s language, connect with developers authentically, and build real community momentum around what you're creating.
The top-performing partners are often those deeply rooted in open-source, who consistently show up at industry events, contribute to OSS ecosystems, and build meaningful connections through meetups, webinars, and hands-on training. The ones trusted by both startups and global enterprises, not just for their strategy, but for their ability to execute across time zones and industries.
So, whether you're just getting started with developer relations or looking to scale an existing program, partner with a team that’s certified, experienced, and already embedded in the communities you care about. That’s where DevRel stops being a buzzword and becomes a business advantage.