Confused by SEO metrics? Our site's Ahrefs DR jumped from 13 to 36 (despite losing backlinks!) while Moz DA plummeted. Dive into our case study for insights and tips on navigating these shifts.
In the dynamic world of SEO, metrics can sometimes paint a puzzling picture. Recently,
Our website experienced a fascinating divergence: our Ahrefs Domain Rating (DR) showed a remarkable increase, even as our Moz Domain Authority (DA) took a significant hit, and our total backlink count decreased. This case study unpacks what happened, why, and what valuable lessons we can all learn.
DA and DR growth SEO case study
The Surprising Shift: Our SEO Metrics Unveiled
We meticulously track our SEO performance, and the latest data presented a genuine head-scratcher. Let's break down the numbers:
Moz Domain Authority (DA): Our Moz DA experienced a substantial drop. Previously much higher, it settled at a DA of 16. This represented a loss that felt like a hundred metaphorical points in ranking power.
Ahrefs Domain Rating (DR): Contrastingly, our Ahrefs DR surged impressively from 13 to 36 – an increase of 23 points!
Backlink Profile (Ahrefs): Interestingly, this DR increase occurred even as our total number of backlinks reported by Ahrefs decreased from 950 to 830.
Learn more- How Our Ahrefs DR Soared While Moz DA Tanked – A Case Study