Many developers rely on ads as their primary source of income, but have you considered their true cost? Intrusive ads can:
Reduce engagement, leading to lower retention rates
Frustrate users, increasing churn
Hurt app performance, making load times longer
With ad fatigue becoming more common, developers are looking for ways to generate revenue without negatively impacting the user experience. Alternative strategies—like background monetization and premium models—are becoming increasingly popular. Some developers have turned to solutions like CastarSDK, which enables monetization without relying on ads.
As users demand a smoother, more seamless experience, it’s worth exploring new monetization strategies that align with their expectations.