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For me, it's any website that loads one very vague sentence and a graphic, and forces you to scroll a full page down to get another little morsel of vagueness. It's enough to turn me off a product regardless what it is.
Not to point fingers, but also to totally point a finger, I can't stand the Temporal.io website. It's a shame, because I actually think it's a great product, and worth learning about. But - if you're new to it, go to that website and tell me how long it takes you to find out what the heck it even is. Even the little blurb at the very top is annoying - what is that dangling parenthetical doing there, and what do they even mean by a "workflow"?