Running a successful Shopify store takes more than just listing products and waiting for sales. From automating marketing to managing inventory and enhancing customer experience, the right tools can save time, reduce headaches, and boost your revenue.
Whether you're just launching or scaling up, here are the top 10 must-have Shopify tools to help you run a smarter, more profitable e-commerce store.
1. Oberlo (or DSers) – Product Sourcing Made Easy
For dropshippers, product sourcing is a make-or-break task. Oberlo (now replaced by DSers) simplifies this by allowing you to find, import, and fulfill products directly from suppliers like AliExpress. It automates most of the process, making it perfect for beginners and experienced sellers alike.
Key Features:
- One-click product import
- Automated order fulfillment
- Supplier management and comparison
2. Klaviyo – Advanced Email & SMS Marketing
Klaviyo is a powerful tool for personalized marketing. It allows you to create targeted email and SMS campaigns based on customer behavior and purchase history.
Key Features:
- Pre-built email flows (abandoned cart, welcome series)
- Deep integration with Shopify
- Advanced segmentation and analytics
3. ReConvert – Checkout & Post-Purchase Upsells
If you’re not using ReConvert, you’re leaving money on the table. This app lets you customize your thank-you page to offer upsells, collect feedback, and re-engage customers right after purchase.
Key Features:
- Smart thank-you pages
- Upsell and cross-sell widgets
- Analytics and A/B testing
4. Yotpo – Customer Reviews & UGC
Social proof is vital for conversions. Yotpo helps you collect and display product reviews, ratings, and even customer photos—all automatically synced to your store.
Key Features:
- Review request automation
- User-generated content display
- Google Shopping integration
5. PageFly – Custom Landing Pages Without Code
PageFly empowers you to build high-converting product pages, homepages, and landing pages without writing a single line of code. Its drag-and-drop editor gives you creative control over your store’s layout.
Key Features:
- Responsive drag-and-drop builder
- Extensive design elements
- Templates for various use cases
6. Loox – Visual Reviews That Sell
Loox focuses on photo-based customer reviews, creating a more engaging shopping experience. It’s particularly effective in fashion, beauty, and lifestyle niches.
Key Features:
- Photo and video review collection
- Automated review requests
- Beautiful review galleries
7. Plug in SEO – Keep Your Store Search-Engine Friendly
SEO is critical for organic traffic. Plug in SEO audits your store and gives actionable suggestions to improve rankings in search engines.
Key Features:
- SEO health checks
- Title and meta tag management
- JSON-LD structured data support
8. Judge.me – Affordable Review Collection
If you're on a tighter budget but still want robust review features, Judge.me is a great alternative to Yotpo or Loox. It’s packed with features and highly customizable.
Key Features:
- Unlimited reviews on all plans
- Review import and migration
- Automatic review requests via email
9. Tidio – Live Chat and AI Chatbots
Customer support is key to building trust. Tidio lets you provide real-time support through live chat and even automate responses using AI-powered bots.
Key Features:
- Live chat with desktop/mobile support
- Custom chatbots for FAQs and lead capture
- Integration with Messenger and email
10. ShipStation – Simplify Shipping & Fulfillment
ShipStation helps automate and streamline the order fulfillment process. It integrates with multiple carriers and offers powerful shipping management tools.
Key Features:
- Multi-carrier label generation
- Branded tracking pages
- Inventory and order syncing
Bonus:
ReferralCandy - Referral Marketing Automation
Leverage ReferralCandy to identify your happiest customers as advocates, automate referral tracking and reward distribution, and drive new customer acquisition. Seamlessly integrates with your e-commerce platform to boost loyalty, incentivize word-of-mouth growth, and maximize lifetime value, all on autopilot.
Final Thoughts
Choosing the right tools for your Shopify store can be the difference between a side hustle and a thriving e-commerce business. The ten tools above cover everything from marketing to fulfillment—designed to make your life easier and your store more profitable.
Start by identifying the areas where you need the most help—then test out a few of these apps to see what works best for your store. Most offer free trials, so you can experiment without the risk.