Drew Madore articles - 69 total
One Piece of Content, 15+ Assets: The Repurposing Workflow That Actually Works
Here's a number that'll make you pause: the average content marketer spends 4 hours creating a single...
GA4 Custom Funnels: Why Your Customer Journey Looks Like a Plate of Spaghetti (And How to Track It)
Remember when customer journeys were simple? Awareness → Consideration → Purchase. Clean. Linear....
Meta's Advantage+ Shopping Campaigns: What Actually Changed After Holiday 2025 (And What Didn't)
Holiday 2025 is in the rearview mirror. The dust has settled. The post-holiday analytics hangover is...
Email Segmentation 101: Stop Sending Everyone Everything (Your Open Rates Will Thank You)
Here's a confession: I used to blast the same email to everyone on my list. Same subject line, same...
Zero-Click SEO: Building Authority When Google Keeps Your Audience Hostage
Let's address the elephant in the room: Google is essentially running the world's largest content...
Instagram's Discovery Feed Algorithm: 7 Tactics That Actually Move the Needle in 2026
Instagram dropped their Discovery Feed update three months ago, and the marketing world responded...
Custom GPTs for Marketing: Building AI Workflows That Actually Work
Every marketer I know has the same AI story. They tried ChatGPT for content, got excited about the...
Google's December 2025 Core Update Hit Different: Recovery Strategies That Actually Work
December 2025 wasn't just another core update. It was the one that made seasoned SEOs question...
Stop Guessing with Your 2026 Marketing Budget: The 5-Step Framework That Actually Works
It's January 2026, and you're staring at a blank budget spreadsheet. Again. Last year's numbers are...
First-Party Data in 2026: What Actually Works Now That Third-Party Cookies Are Toast
Well, we finally made it. Third-party cookies are officially dead across all major browsers as of...
LinkedIn's AI Post Generator: The Good, The Bad, and The Surprisingly Human
LinkedIn's AI post generator landed with the subtle fanfare of every new AI feature these...
5 GA4 Custom Reports That Actually Matter (Plus Templates You Can Steal)
Let me guess—you've been staring at GA4's interface wondering where the hell your old reports went....
YouTube's Watch Time Obsession: How to Actually Win in 2026
Remember when getting a million views meant something? Those days feel quaint now. YouTube's latest...
Post-Holiday Retargeting: Why Your December Window Shoppers Are Still Worth Chasing
Here's what happened to your website traffic in December: it spiked. Hard. People browsed, added...
ChatGPT Search vs Traditional SEO: The Reality Check Nobody's Talking About
OpenAI dropped ChatGPT Search in late 2024, and the SEO world collectively lost its mind....
Google's December 2025 Helpful Content Update Hit Different: Recovery Tactics That Actually Work
Google dropped another "helpful content" update in December 2025, and this one didn't mess around....
Building Your First Marketing Attribution Model Without Breaking Your Budget (Or Your Brain)
Here's a fun fact: 73% of marketers say they struggle with attribution. The other 27% are either...
Zero-Click SEO: How to Win When Google Keeps Your Traffic
Google just answered your customer's question. Right there in the search results. No click...
5 GA4 Custom Reports That'll Actually Save Your Job (Build These Before January)
Let me guess. You've been using GA4 for two years now, and you're still clicking through seventeen...
Reddit Ads in 2026: The Post-Algorithm Guide to Actually Making Money
Remember when Reddit ads felt like shouting into the void while wearing a suit at a punk show? Well,...
Google's December 2025 Helpful Content Update Hit Your Site? Here's What Actually Changed
Your traffic dropped 40% overnight. Again. Google rolled out another Helpful Content Update in...
Synthetic Data in Marketing Analytics: How to Track Conversions Without Creeping Everyone Out
Let's address the elephant in the room: attribution modeling is broken. Not "needs some tweaking"...
AI Email Personalization: Why Your Predictive Content Blocks Are Probably Creeping People Out
Remember when inserting someone's first name into an email subject line felt revolutionary? Yeah,...
Google's December 2025 Helpful Content Update: 7 Actions That Actually Matter
Google released another core update in December 2025, and if your Slack channels look anything like...
Zero-Click SEO: How to Make Money When Google Hoards Your Traffic
Google answered 58.5% of searches without a click in 2024. That number's climbing. You've probably...
ChatGPT Search vs. Google: What Actually Changes for Content in 2025
Let me guess: you've seen the headlines about ChatGPT Search "killing" Google, and now you're...
Google's December 2025 Helpful Content Update: What Actually Changed (And What You Need to Do)
Google dropped another algorithm update in December 2025, and the SEO community did what it always...
ChatGPT Search Just Changed SEO Forever (And Your Content Strategy Needs to Catch Up)
OpenAI dropped ChatGPT Search in late 2024, and the SEO community collectively had a moment. Not...
5 GA4 E-commerce Dashboards That'll Actually Tell You Where Your Money's Going
Look, we need to talk about GA4. Two years after the Universal Analytics sunset, most e-commerce...
I Spent $12K Testing Meta's AI Ad Tools So You Don't Have To
Meta's been pushing their AI ad creative tools hard since late 2024. Advantage+ creative,...