miku iwai

Every marketer faces the same fundamental challenge: truly understanding their audience. We invest in surveys, hold focus groups, and pour over analytics, all in a relentless pursuit of that elusive clarity. We want to know what keeps our customers awake at night, what problems they struggle with daily, and the questions that remain unanswered even after browsing our FAQs. This deep insight isn't just a nice-to-have; it's the bedrock of campaigns that resonate, products that sell, and brands that build genuine loyalty.