Create Motion-Driven, Interactive HTML5 Ads for Android and iOS
Make your mobile app campaigns pop with dynamic, responsive Rive animations—fully compatible with Google App Ads.
🎯 Why Motion Matters in Mobile Ads
Let’s be real—static ads are fading. Whether it’s for app installs or re-engagement, you need ads that move, respond, and engage. That’s where Rive comes in.
And now... Rive works natively inside Google App Campaigns! That means you can embed interactive animations inside HTML5 ad units that run directly inside iOS and Android WebViews. No extra setup, no third-party plugins—just pure motion magic.
🧠 What Is Rive?
Rive is a real-time design and animation tool that lets you:
Build interactive animations with state machines
Embed them with WebAssembly runtimes
Deliver small, efficient .riv files
Animate UIs, characters, loading states, buttons, and more
Now that it works inside Google Ads, you can finally ship rich, responsive motion graphics in mobile ad units.
🛠️ Quick Setup Guide
✅ Repo
You’ll want to check out this example repo:
📦 Rive Google Ads Parcel Example
📂 Project Structure
rive-google-ads/
└── examples/
└── rive-google-ads-parcel/
├── src/
│ ├── index.html # Ad markup + meta tags
│ ├── index.ts # Rive setup
├── assets/ # Your .riv files
└── dist/ # Final bundle for upload
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⚡ Install & Build
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cd rive-google-ads/examples/rive-google-ads-parcel
npm install
npm run build
Zip the contents of the dist/ folder and upload to Google Ads under HTML5 ad type.
🧪 Want to test locally?
npm run start
Runs a local dev server at http://localhost:1234
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🧩 Key Features of the Integration
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✅ Responsive layout (scales across screen sizes)
✅ Single WASM runtime build (no external dependencies)
✅ Randomized .riv file loading (for varied visuals)
✅ Google Ads compliant (no network calls, inline everything)
🚫 No source maps and no external URLs—Google Ads will reject any ad referencing external scripts or fonts.
🚧 Gotchas to Watch Out For
Rive animations run inside a WebView when used in Google App Ads. That means:
🚫 Avoid blend modes and artboard clipping
📱 Always test on real mobile devices
🎯 Keep total zipped size under 1MB
🌐 Use --public-url ./ to ensure all files are root-relative
🔥 Use Cases
Here’s where Rive ads really shine:
✨ App launch campaigns with animated intros
🧭 Feature walk-throughs with guided microinteractions
🎮 Interactive game-style previews
🐶 Character or mascot animations with tap feedback
📸 Visuals and Enhancements
If you're publishing this as a case study or guide, consider including:
✅ Screenshots of ad previews inside Google Ads
🧠 Infographics explaining file structure
🖥️ Video of interaction states in action
Use alt tags like "rive animation preview for Google Ads" to improve accessibility and SEO.
🔗 Resources
📘 Rive Web Runtime Docs
🛠️ Google HTML5 Ad Specs
🧳 Parcel Bundler
💻 GitHub Example
🧠 Final Thoughts
If you're building Google App Campaigns and want next-gen ad engagement, Rive is the missing link.
By combining Rive’s power with Google’s reach, you can craft ads that don’t just sell—they delight and interact.
👨🎨 Need Help Creating Interactive Rive Ads?
If you want custom, high-performance Rive animations tailored for your product or campaign, you can hire a pro!
🎯 Visit RiveAnimator.com or RiveAnimation.com
💼 Hire Rive expert Praneeth Kawya Thathasara for interactive, motion-rich ad production
📩 Get premium Rive design + animation services built for Google Ads and mobile-first delivery
💬 Let’s Discuss
Have you used Rive in production ads? Thinking of migrating from Lottie or GSAP?
Drop your questions, experiences, or tips in the comments! 👇
And don’t forget to ❤️ Save, 🔖 Bookmark, and 📣 Share this with your team!