For years, Google has been the holy grail of digital visibility. And while it’s still a powerful tool, the smartest local businesses are realizing something crucial: relying solely on Google could be holding them back.
Consumers today don’t just search on Google. They ask for recommendations in Facebook groups, scroll through local Instagram hashtags, watch reviews on TikTok, and even ask AI tools like ChatGPT where to go.
Smart local businesses aren’t putting all their eggs in the Google basket anymore. They’re meeting customers on the platforms they actually use.
This guide breaks down how you can do the same step-by-step, without jargon.
- Where Customers Are Really Discovering Local Businesses
Consumers don’t just search they scroll, watch, tap, and talk. Let’s explore where they’re discovering local brands:
Facebook: Local Conversations in Real Time
Facebook is still a go-to place for recommendations. Whether it’s a post in a neighborhood group or a review on your business page, your presence here can have a big local impact. Complete your page, reply to comments, and join in on community discussions.
Instagram: The Search Engine You Didn’t See Coming
Instagram isn’t just social it’s search. People use location tags, hashtags like #torontofood or #Oshawaevents, and local influencer content to find where to go next. Make sure your visuals tell a compelling, authentic story of your brand.
TikTok: Where Local Goes Viral
Short-form video is the new word-of-mouth. A quick video showing your product, your vibe, or a day in the life of your team can put you in front of locals. Many are now skipping Google altogether and using TikTok like a search engine.
Other Channels Worth Your Time
Pinterest: Especially effective if you’re in food, design, events, or wellness.
Nextdoor: Great for hyper-local engagement and word-of-mouth.
Source: https://unlimitedexposure.com/basic-digital-marketing/1780-what-are-the-best-search-channels.html