In the age of visual media, people still prefer audio content due to their busy schedules. How are podcasts helping marketers with their marketing strategies?
Podcasts have become a highly influential form of media for both learning and enjoyment over the past few years. With their growing popularity, businesses have recognized the immense potential of podcasts as a marketing tool.
Here are some informative facts to help you grasp the increasing appeal of audio content. According to podcast insights, “podcasting” is becoming more widely known in the United States, with 75% of people now familiar with it and approximately 55% of the US population listening to podcasts.
Moreover, a Hubspot survey (2022) indicates that approximately 82% of marketers opt for podcasts and invest in creating audio content. Therefore, in the realm of B2B marketing, podcasts offer a unique opportunity to connect with a targeted audience, establish thought leadership, and amplify brand reach.
Utilizing podcasts can be a powerful tool to boost business growth. As per the recent IAB Podcast Advertising revenue report, from 2020 to 2024, US market podcast growth projections showcase a rise from $842.3 million to $4229.7 million.
In this blog, we will explore the power of podcasts in B2B marketing and how they can help businesses expand their reach and influence.