Search Engine Optimization (SEO) is a key component of digital marketing services, focusing on enhancing a website's visibility in search engine results. SEO is broadly classified into the research of your keywords, content optimization, URL optimization, Schema code implementation, and backlinks that improve your overall web presence. SEO is part of a digital marketing campaign that can help your company achieve its business goals by generating organic traffic to your website and improving your search ranking, as well as increasing your overall presence. SEO is a large contributing factor towards sustainable and verifiable online growth for a company, whether it is a small business or a larger company.