FIFA World Cup Tickets: According to Brand Finance learning, the FIFA World Cup is now the desired event among USA football admirers, superior even to the Major League Soccer. Among all football competitions, the FIFA World Cup comes in second for ardent supporters (61%), third for an excellent reputation (54%), and third for intense competition (59%).
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Among US respondents, there was a moderate level of following (49%) and strong awareness (72%) for the FIFA Club World Cup. Inter Miami CF has a BSI score of 61.2 out of 100, making it the strongest club brand in the United States. For American football admirers, the English Premier League is now as aware as MLS.
World Cup Tickets: Assessing the FIFA Event Impact in the US Market
In the world of football, Real Madrid and Barcelona are the two most valued and powerful club brands. DALLAS, August 14, 2025, A recent analysis from Brand Finance, the world's top brand valuation consultant, indicates that American audiences' interest in football is still growing as the FIFA World Cup 2026 is scheduled to be held across the United States, Canada, and Mexico.
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For the 1st time, the FIFA World Cup has exceeded Major League Soccer as the most-watched rivalry among American football leagues. According to Brand Finance's research, US fans have strong opinions about the FIFA World Cup. Nonetheless, it still lags behind international teams in terms of reputation, tradition, and perceived off-field performance.
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It outperforms several other international football events in the US market, ranking second for ardent supporters (61%), and third for both reputation (54%) and fierce competition (59%). An early test for the FIFA World Cup 2026 was the FIFA Club World Cup, which was held in the United States earlier this year.
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Despite having many high-profile games, like as performances by Inter Miami and top European teams, the event was criticized for its ambiguous narrative and failed to draw large crowds. Only 1% of US respondents named the FIFA Club World Cup as their favorite competition, according to a Brand Finance study done in the run-up to the tournament.
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Inter Miami CF endures to be the greatest influential USA soccer club among national clubs, with a Brand Strength Index score of 61.2 out of 100, up from 57.8 in 2024. With Lionel Messi's arrival in 2023, the club continues to reap the benefits of international attention. Nevertheless, 49% claimed they followed the event, and 72% said they were aware of it.
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39% of US fans say that watching Inter Miami is thrilling and entertaining, and the team receives great marks for having iconic sponsors, innovative ideas, and fervent supporters, according to Brand Finance's research. Additionally, according to Brand Finance research, US soccer fans are now almost as familiar with the Premier League (England) as they are with Major League Soccer.
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FAQs
What does Brand Finance research say about US fans and the FIFA World Cup 2026?
Brand Finance’s research shows that the FIFA World Cup has become the most desired football event among US fans, surpassing Major League Soccer in popularity. It ranks second for passionate supporters (61%) and third for both excellent reputation (54%) and intense competition (59%).Which club is currently the strongest football brand in the United States?
Inter Miami CF holds the strongest club brand title in the US, with a Brand Strength Index (BSI) score of 61.2 out of 100. The club’s popularity surged after Lionel Messi joined in 2023, attracting global attention and increasing fan engagement.How did the FIFA Club World Cup perform in the US market?
While the FIFA Club World Cup had high-profile matches, including performances by Inter Miami and top European teams, it faced criticism for its unclear narrative and modest attendance. Only 1% of US respondents named it as their favorite competition.How familiar are US fans with international football leagues?
According to Brand Finance, US soccer fans are now almost as familiar with England’s Premier League as they are with Major League Soccer, showing the growing influence of international football in the American sports market.Where can I buy official FIFA World Cup 2026 tickets?
You can purchase official and premium FIFA World Cup 2026 tickets from worldwideticketsandhospitality.com. The platform partners with trusted secondary market sellers, offering secure bookings and a wide range of options, including semi-final and final tickets.