Nearly 80% of marketers admit they struggle to make sense of their own data.

Ever looked at a dashboard and thought, “This report looks broken”? 📉

Turns out, most of the time the tool isn’t the issue. It’s the data behind it — incomplete sources, taxonomies that keep changing, delayed syncs, and manual fixes that don’t scale.

That’s why nearly 80% of marketers say they struggle to trust their own data. It’s not a visualisation problem. It’s a data supply chain problem.

What do you think trips teams up more: bad data quality or shaky data architecture?

Check out more here - https://rebrand.ly/merit-cm