The United Arab Emirates (UAE) has emerged as one of the most dynamic ecommerce hubs in the Middle East, fueled by high internet penetration, a digital-first consumer base, and booming cross-border trade. From B2B to B2C, ecommerce in the UAE is set to witness unprecedented growth in 2025.
Among the major players enabling seamless online trade in the region are ecommerce online portals in UAE—platforms that connect buyers, suppliers, exporters, and importers across industries. Whether you're a business looking to expand into the Middle East or a local importer aiming to access global products, these portals are your gateway.
Here are the best ecommerce online portals in UAE to watch in 2025, with ExportersWay leading the pack.

1. ExportersWay – Fastest Growing B2B Trade Portal in UAE ExportersWay is making waves in the UAE’s ecommerce space by becoming a trusted name in B2B cross-border trade. Originally launched as India’s No. 1 B2B export portal, ExportersWay has now expanded its footprint into the UAE market, enabling Middle Eastern importers to connect directly with verified global suppliers. 🔑 Key Features: Verified exporters and manufacturers from India, Africa, and Southeast Asia

Dedicated support for UAE-based importers

Product listings across FMCG, agriculture, textiles, industrial goods, and more

Inquiry system for RFQs (Request for Quotes)

Transparent pricing, fast communication tools, and multilingual support

🌍 Why It Stands Out:
Unlike many generic platforms, ExportersWay focuses on quality trade connections and verified businesses, ensuring trust, transparency, and global trade ease. The platform acts as a bridge between UAE importers and high-quality international exporters, making it one of the most promising ecommerce online portals in UAE for 2025 and beyond.
🔗 Visit ExportersWay.com

1. Noon – Leading Ecommerce Portal for B2C & Retail Noon.com is one of the UAE's largest ecommerce marketplaces, offering a vast range of consumer goods. While primarily a B2C platform, Noon has recently introduced seller programs that enable small businesses to reach UAE consumers directly. 🛍️ Categories: Electronics, fashion, beauty, home, groceries 💡 Highlights: Local warehouses and fast delivery

Seller onboarding and fulfillment support

Payment integrations and promotions

Although not traditionally B2B-focused, Noon remains a key player among ecommerce online portals in UAE due to its scale and reach in consumer markets.

1. Tradeling – B2B Ecommerce Tailored for the MENA Region Tradeling is a fast-growing B2B ecommerce marketplace based in Dubai. It caters to both regional and international buyers and sellers, providing a highly curated platform for business procurement. 🔧 Features: Verified sellers from the UAE and beyond

Credit terms and financing options

Logistics and shipping assistance

Industry-specific sourcing (F&B, office supplies, health, etc.)

Tradeling stands out among UAE ecommerce portals for businesses looking to simplify procurement without dealing with intermediaries.

1. Amazon.ae – The UAE Arm of Global Ecommerce Giant Amazon.ae, the UAE version of Amazon, has grown rapidly since Amazon acquired Souq.com. It now offers a vast array of products across all categories, including options for sellers and resellers to reach millions of UAE consumers. 🌐 What Makes It Relevant: Reliable logistics and fulfillment

UAE seller support

Business buyer programs

Global exposure through Amazon’s backend

Amazon.ae combines the power of global ecommerce with regional operations, making it a strong presence among ecommerce online portals in UAE.

1. Jumbo.ae – Specialized Electronics Ecommerce Portal Jumbo Electronics is one of the most well-known electronics retailers in the UAE, and its online portal Jumbo.ae offers a premium ecommerce experience. It caters to both individual buyers and businesses looking for bulk electronics, IT hardware, and accessories. 💻 Standout Points: Tech-focused catalog

Bulk and corporate buying programs

Free shipping and warranty services

While niche, Jumbo.ae plays a significant role in electronics ecommerce and is a go-to destination for tech-savvy UAE buyers.

1. DubaiStore.com – Government-Backed UAE Marketplace DubaiStore.com is an initiative by Dubai Economy to support UAE-based retailers and small businesses. It's a multivendor marketplace that emphasizes transparency, quality, and verified sellers. 🎯 Unique Aspects: Government oversight

Local and national sellers only

Delivery across all emirates

Strong customer trust due to regulation

If you’re sourcing products made or sold in the UAE, this ecommerce portal offers a safe, local-first alternative to global giants.

1. SharafDG.com – UAE-Based Retail & Electronics Portal Sharaf DG is another prominent UAE-based retailer with a growing online presence. The portal offers a wide variety of electronics, appliances, personal care products, and even some B2B solutions. ⚙️ Key Strengths: Product authenticity guarantees

Corporate deals and promotions

Multi-brand online store

SharafDG’s online store is widely used by both individual buyers and companies for tech and office solutions in the UAE.

1. Ubuy UAE – Global Products Shipped to UAE Ubuy is an international ecommerce platform that ships global products to UAE customers. It fills the gap where local ecommerce portals fall short in product availability. 🚚 Benefits: Global product availability

Direct-to-door delivery in UAE

Multiple payment options

It’s not UAE-originated but offers UAE residents and businesses access to a wider range of global goods.

1. Carrefour UAE – Online Grocery and Essentials Ecommerce Carrefour UAE, managed by Majid Al Futtaim, is a leader in the grocery and FMCG ecommerce segment. It’s one of the most trusted platforms for online food shopping. 🥫 Popular For: Fresh groceries and food items

Household and hygiene essentials

Same-day delivery

While not a B2B platform, it remains a critical part of the ecommerce ecosystem in the UAE.

1. Awok (Relaunch Expected) – Budget Ecommerce for UAE Awok was previously a popular ecommerce platform for budget electronics and accessories in the UAE. It closed in 2020 due to financial difficulties, but there are rumors of a potential return in 2025. If relaunched, Awok could re-enter the ecommerce online portals in UAE list, especially in the low-cost category.

Conclusion
The ecommerce landscape in the UAE is evolving rapidly, offering a diverse mix of platforms for B2C and B2B buyers. While giants like Amazon.ae and Noon dominate consumer ecommerce, platforms like ExportersWay, Tradeling, and DubaiStore are carving out essential niches in B2B trade, local sourcing, and regional expansion.
For businesses looking to import into the UAE, form reliable trade partnerships, or access global products—platforms like ExportersWay are leading the next wave of growth and connectivity.