Lance Smith articles - 15 total
From Clicks to Conversions: Why Creative Strategy Defines UA Success
When Konami’s eFootball reached 900 million downloads, much of the attention focused on milestone...
Building Scalable Accessibility Into Apps from the Ground Up
When Apple’s Design Awards spotlighted Speechify in the Inclusivity category, the recognition was not...
How Threads Could Redefine Game Discovery, Engagement, and In-App Commerce
Historically, gaming has thrived on platforms that combine community interaction with distribution....
Gamification Meets Reality: The App Lessons of Love Island USA
When Love Island USA Season 7 premiered in June 2025, the reality dating series didn’t just dominate...
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From Meme to Market: What Game...
How Developers Can Build Strategy Games That Consistently Attract and Retain Players
For developers and product managers, creating a strategy game that captures attention is only the...
ARPGs and Turn-Based RPGs: Why Gameplay Diversity in Anime-Style Mobile Games Is Shrinking
For a long time, the anime-style mobile gaming scene thrived on variety. Collectible card battlers,...
Why Candy Crush Saga Still Outperforms Younger Games in 2025?
More than a decade after its release, Candy Crush Saga continues to confound expectations by ranking...
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Seven Hours, Zero Internet, and Local AI Coding at 40,000 Feet ...
Balatro And The Investment Case For Indie Games In 2025
The 2025 Game Developers Choice Awards (GDCA) did more than crown a winner. It also reshaped...
Is Balatro The New Benchmark For Indie Game Success in 2025?
In June 2025, the Game Developers Choice Awards (GDCA) delivered a striking message to the global...
Super Apps Under Scrutiny: Regulatory and Risk Challenges
In 2025, super apps are no longer a niche concept confined to Asia—they are a global trend reshaping...
Understanding Why League of Legends: Wild Rift's Success Differs Across Markets
The mobile gaming economy has become increasingly fragmented by geography. While global numbers...
Localized Operations as the New Growth Frontier in Mobile Gaming
The global mobile gaming industry surpassed $90 billion in revenues by late 2024, according to...
From Istanbul to the World: The Rise of Turkey's Next-Generation Gaming Powerhouses
The Turkish mobile gaming market has established itself as one of the most dynamic and globally...