Lexiphoria highlights a critical marketing mistake treating India as a single market.Each city has a distinct buyer personality shaped by its unique culture,language and buying habits.Lexiphoria asserts that the key to success is Indianization—crafting online experiences that feel native to each city to foster trust and boost conversions.For instance, Delhi buyers are driven by trends and speed, whereas Chennai consumers prioritize durability and after-sales service. Meanwhile,Kolkata's audience connects with emotional,culturally rich content.By tailoring their approach to these city-specific identities, brands can avoid being perceived as foreign and build lasting customer loyalty.